CRM & Lifecycle Executive

Stonehill Solutions Private Ltd; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Stonehill Solutions Private Ltd is seeking a CRM Executive, Growth & Marketing to drive customer engagement and lifecycle execution. The role focuses on campaign delivery, segmentation support, and multi-channel communications across push, in-app, WhatsApp, SMS and email.

You will work with Growth, Creative, and Product teams to ensure a consistent customer experience, optimize journeys, and run data-informed improvements in a fast-paced environment.

Qualifications

• 4–6 years of experience in CRM, lifecycle, or marketing execution in a B2C or app-based business.
• Experience executing multi-channel campaigns across push, in-app, WhatsApp, SMS and email.
• Hands-on experience with a CRM or customer engagement platform.

Responsibilities

• Execute onboarding campaigns to help new users complete their first ride.
• Support retention and engagement campaigns to increase ride frequency and repeat usage.
• Run reactivation campaigns targeting inactive or low-usage users based on defined segments.
• Support lifecycle communications for premium subscribers, including engagement and renewal messaging.
• Execute CRM campaigns across push notifications, in-app messages, WhatsApp, SMS, and email.
• Set up and schedule campaigns using CRM and engagement platforms.
• Build and maintain customer segments based on behavioral and usage data.
• Support A/B testing of campaign messaging, timing, and creatives.
• Support referral and loyalty campaign execution.
• Monitor campaign performance and prepare basic reports with key insights.

Skills

CRM campaigns

Lifecycle marketing

Multi-channel campaigns

Data-driven

Campaign QA

Reporting

Tools

Braze

HubSpot

Job description

We are looking for a CRM Executive, Growth & Marketing to support customer engagement and lifecycle execution.

You will be responsible for executing CRM campaigns across key customer journeys, helping drive user activation, engagement, repeat usage, and reactivation through targeted, data-informed communications.

This is a hands-on role focused on campaign execution, segmentation support, and multi-channel communication, working closely with the Growth, Creative, and Product teams to ensure a consistent and effective customer experience across all touchpoints.

The ideal candidate is detail-oriented, execution-driven, and comfortable working in a fast-paced environment where testing, data, and continuous improvement guide daily work.

Key Responsibilities

• Execute onboarding campaigns to help new users complete their first ride.


• Support retention and engagement campaigns to increase ride frequency and repeat usage.


• Run reactivation campaigns targeting inactive or low-usage users based on defined segments.


• Support lifecycle communications for premium subscribers, including engagement and renewal messaging.


• Execute CRM campaigns across push notifications, in-app messages, WhatsApp, SMS, and email.


• Set up and schedule campaigns using CRM and engagement platforms.


• Build and maintain customer segments based on behavioral and usage data.


• Support A/B testing of campaign messaging, timing, and creatives.


• Support referral and loyalty campaign execution.


• Monitor campaign performance and prepare basic reports with key insights.


• Work closely with creative and content teams to ensure timely and accurate campaign execution.


• Ensure CRM data accuracy, campaign QA, and proper execution across all platforms.


• Assist in maintaining campaign calendars and execution timelines.


• Support improvements to automated journeys under the guidance of the Growth & Marketing Manager.

Qualifications

• 4 to 6 years of experience in CRM, lifecycle, or marketing execution, ideally in a B2C or app-based business.


• Experience executing multi-channel campaigns across push, in-app, WhatsApp, SMS, and email.


• Hands-on experience with a CRM or customer engagement platform.


• Comfortable building segments and working with behavioral and usage data.


• Strong attention to detail, with solid campaign QA and execution discipline.


• Ability to interpret campaign performance and turn it into simple, useful reporting.


• Clear communication skills and the ability to work well with creative, content, and product teams.

Bonus Points For

• Experience in ride-hailing, mobility, or app-based businesses.


• Hands-on experience with Braze.


• Familiarity with HubSpot.


• Experience in mobility, on-demand, or marketplace apps.


• Exposure to lifecycle automation and journey building.


• Familiarity with subscription or membership engagement.