Executive – Growth Marketing

Wonderla Holidays Ltd.; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Wonderla Holidays Ltd. is seeking a growth marketing specialist focused on CRM lifecycle management. The role involves planning and executing campaigns across multiple channels, owning CRM platforms, and designing personalized customer journeys to nurture leads and boost ticket sales.

You will work closely with design, product, tech, and business teams to optimize performance and drive revenue. Ideal candidates have 2-3 years in CRM or growth marketing, a customer-centric mindset, and hands-on

Qualifications

• 2-3 years of experience in CRM or growth marketing within a digital-first business.
• Strong customer-centric mindset with high attention to detail.
• Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.

Responsibilities

• Plan & Execute Lifecycle Campaigns across Web Push, WhatsApp, RCS, Email, and SMS.
• CRM Ownership & Optimization to ensure high data accuracy and personalized communication at scale.
• Design, build, and optimize automated customer journeys to nurture leads and drive ticket sales.
• Collaborate with design, product, tech, and business teams to align campaigns with growth and revenue goals.
• Run A/B and multivariate tests, analyze results, and optimize messaging, timing, and targeting.
• Track campaign performance and user behavior to derive actionable growth insights.

Skills

CRM

Growth marketing

Tools

MoEngage

CleverTap

Job description

Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.

What You’ll Do:

• Plan & Execute Lifecycle Campaigns

Own end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.

• CRM Ownership & Optimization

Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

• Customer Journey Design

Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

• Cross-functional Collaboration

Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

• Performance Tracking & Insights

Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

• Creative Enablement

Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

KPIs & Success Metrics

You’ll be measured on:

• Campaign open rates, CTRs, and engagement rates
• Conversion rate from campaigns to ticket purchases / bookings
• Revenue contribution from CRM and lifecycle channels
• Journey performance (drop-offs, completion rates)
• Incremental lift from A/B experiments

What We’re Looking For:

• 2-3 years of experience in CRM or growth marketing within a digital-first business.
• Strong customer-centric mindset with high attention to detail.
• Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
• Strong analytical skills with the ability to translate data into clear growth insights.