Job Summary: We are looking for an energetic and creative Marketing Associate to support our lead generation, campaign execution, and client engagement initiatives. The ideal candidate is passionate about digital marketing, data-driven strategies, and creative storytelling. This role will provide hands‑on exposure to running marketing campaigns across multiple channels, managing databases, and contributing to conversion funnel optimization.
Key Responsibilities
- Lead Generation & Campaign Management :
- Generate leads through digital and offline channels including Google Ads, Meta Ads, Email Marketing, WhatsApp Communities, YouTube Ads, and events.
- Assist in strategizing and executing ad campaigns across various platforms.
- Monitor and report campaign performance to ensure ROI-driven marketing outcomes.
- Data & Funnel Management :
- Manage and organize the database of potential clients and leads.
- Track and maintain accurate lead data across CRM and marketing tools.
- Support in funnel management from micro conversions (interest, inquiries) to macro conversions (sales, sign-ups).
- Client Communication & Engagement :
- Engage with potential and existing clients through personalized communication.
- Build relationships and ensure regular touchpoints for lead nurturing.
- Coordinate with internal teams to ensure smooth client communication flow.
- Strategic Support :
- Contribute ideas for creative campaigns, brand positioning, and marketing strategies.
- Collaborate with the design team to create visually compelling marketing content.
- Stay updated with current marketing trends, AI tools, and creative best practices.
Qualifications (Please Apply Only If You Meet These Requirements)
- MBA / Post Graduate in Marketing or related field (Freshers can apply).
- Basic understanding of ad platforms such as Google Ads, Meta Ads, and YouTube.
- Strong knowledge or interest in AI-based creative and design tools (e.g., Canva, Midjourney, ChatGPT).
- Excellent communication, organizational, and analytical skills.
- A smart, entrepreneurial mindset with a passion for marketing innovation and problem-solving.
Bonus Skills (A Plus For Your Application)
- Experience in marketing, campaign management, or related roles
- Experience with CRM or marketing automation tools.
- Understanding of sales funnels and conversion tracking.
- Familiarity with performance marketing metrics and data analytics.
- Experience in content creation or copywriting.
- Exposure to event marketing or community management.
The Marketplace Guru Core Values
- Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action and smarter results.
- 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.
- Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
- Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
- Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.
Expectations (What To Expect)
- Work Hours: 46 hours a week, with 8 hours per day.
- Competitive Salary: Attractive base salary.
- Work From Home: Permanent WFH setup, provided you excel at your job
- A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
- Learning Resources: Unlimited access to our SOP Library to support your professional development.
- Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
Company Overview
About The Marketplace Guru
The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces.
Our Services Include
- Channel Onboarding / Marketplace Onboarding
- PPC Management
- SEO and Listing Optimization
- Content Creation and Creative Optimization
- Storefront Management
- Brand Strategy
- Inventory Forecasting
- Fulfillment and Shipping
- Brand Hygiene
- Data Insights & Analysis
- Ensuring Compliance for Global Markets
Why Join The Marketplace Guru?
- Diverse Experience: Collaborate with a variety of overseas customers and global brands across multiple categories, gaining valuable insights into diverse market dynamics.
- Expert Collaboration: Partner with industry gurus and passionate teams who are committed to excellence and innovation.
- Empowered Environment: Embrace a culture of self-ownership that empowers you to take initiative and make an impact without micromanagement.
- Cutting-Edge Tools: Utilize the most advanced tools and technologies that keep you updated and enable smart working, empowering you to achieve success.
- Clear Growth Path: Experience a well-defined career trajectory with transparent steps to help you advance.
- Open Culture: Thrive in a friendly and inclusive environment that encourages open communication, collaboration, and teamwork.
Join us and become part of a transformative journey in the e-commerce landscape, where you’ll work alongside industry experts to drive innovation and success!
Skills: google ads,meta ads,analytical thinking,communication,engagement marketing,marketing,data management,client communication,facebook ads create tool,youtube ads,lead generation,email marketing,campaigns,optimization