Marketing Analyst Manager

Lakshya Ca Campus; Ernakulam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Lakshya Ca Campus seeks a skilled Business Analytics professional to lead marketing analytics initiatives, build dashboards, and drive data‑driven decisions.

You will monitor KPIs, improve data quality, automate processes, and collaborate with Marketing and Admissions to boost lead quality and conversion.

Qualifications

• 4–8 years in Business Analytics, Marketing Analytics or BI roles.
• Strong Excel/Google Sheets proficiency.
• Experience building dashboards and reports for marketing.
• Ability to translate data into clear insights for stakeholders.
• Excellent communication with cross‑functional teams.

Responsibilities

• Analyse marketing processes for bottlenecks and inefficiencies.
• Establish and monitor KPIs and ensure timely reporting.
• Build dashboards and reports for clear performance visibility.
• Improve data quality and reliability across reports and systems.
• Identify opportunities for process automation and improvements.
• Analyse content performance across platforms and audiences.
• Provide insights on high‑performing content and optimization opportunities.
• Analyse paid campaigns across Meta, Google, YouTube, and more.
• Track CPL, CAC, conversion rates, and campaign efficiency.
• Analyse campaign performance by audience, geography, and course.

Skills

Analytical skills

Problem solving

Data visualization

BI tools

Stakeholder communication

Cross-functional collaboration

Education

Bachelor's/Master's in analytics/related field

Tools

Power BI

Tableau

Looker Studio

Job description

Key Responsibilities:

• Analyse existing Marketing processes to identify bottlenecks, delays, duplication, and areas of inefficiency.
• Establish and monitor key performance indicators (KPIs) and ensure timely and accurate reporting.
• Build and maintain dashboards and reports to provide clear visibility into Marketing performance.
• Improve data quality, consistency, and reliability across different Marketing reports and systems.
• Identify opportunities for process automation and work with relevant teams to implement improvements.
• Analyse content performance across platforms, including engagement, reach, watch time, retention, shares, and saves.
• Provide actionable insights into the Content team on high-performing content, audience preferences, and areas for improvement.
• Analyse paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms.
• Track key metrics such as CPL, CAC, conversion rates, lead quality, campaign performance, and marketing efficiency.
• Analyse campaign performance by audience, creative, course, geography, and other relevant parameters.
• Analyse the complete admissions funnel from Lead Contact Counselling Admission and identify key drop-off points.
• Analyse conversion performance by source, course, branch, and geography to identify growth opportunities.
• Work closely with Marketing and Admissions teams to improve lead quality and overall conversion.
• Prepare regular analytical reports and present insights and recommendations to stakeholders.
• Measure the impact of process improvements, marketing initiatives, and changes implemented by the team.

Requirements:

• Bachelor’s or master’s degree in business Analytics, Business Administration, Marketing, Statistics, or a related field.
• 4–8 years of experience in Business Analytics, Marketing Analytics, Business Intelligence, Operations Analytics, or related roles.
• Strong analytical and problem-solving skills with the ability to identify trends and business opportunities from data.
• Advanced proficiency in MS Excel / Google Sheets.
• Hands-on experience with Power BI, Tableau, Looker Studio, or similar dashboarding and BI tools.
• Strong data visualization and reporting skills.
• Ability to communicate complex data and insights clearly to non-technical stakeholders.
• Strong coordination and stakeholder management skills.
• Ability to work effectively with cross-functional teams.
• Experience in a high-volume consumer or service-oriented environment will be an advantage.