Senior Analytics Manager – Marketing

Lakshyaedu; Ernakulam; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Lakshyaedu is seeking an Analytics Manager – Marketing to build a data-driven and efficient Marketing function. The role focuses on understanding existing processes, establishing reliable reporting, and identifying inefficiencies.

It will expand into content analytics, performance marketing analytics and funnel analysis to guide decision making. The candidate will map processes, set KPIs, improve data quality, and deliver dashboards that show where improvements are needed.

Qualifications

• Must have strong analytical thinking and comfort with numbers.
• Experience using BI tools to build dashboards and reports.
• Proven ability to derive insights from data and influence decision making.

Responsibilities

• Map marketing processes and identify bottlenecks.
• Establish KPIs and reliable reporting systems.
• Improve data quality and build dashboards for stakeholders.
• Identify opportunities for automation and process improvements.
• Analyze content, paid campaigns and funnel performance across channels.
• Collaborate with Marketing and Admissions to improve conversion.

Skills

Advanced Excel / Google Sheets

Strong analytical thinking

Pattern recognition

Tools

Power BI

Tableau

Looker Studio

Job description

The Analytics Manager – Marketing will help Lakshya build a more data-driven and efficient Marketing function .

The initial focus of the role will be on understanding existing Marketing processes, establishing reliable reporting, identifying inefficiencies and improving the way the team works.

Once this foundation is established, the role will expand into content analytics, performance marketing analytics and funnel analysis , helping the team understand what is working and where improvements can be made.

The role is not simply about creating reports. The individual should be able to understand a problem, find the relevant data, identify the insight and help the team act on it.

Key Responsibilities

1. Operations & Process Analytics — Primary

• Understand and map key Marketing processes.
• Identify bottlenecks, delays, duplication and manual work.
• Establish clear KPIs and reporting systems.
• Improve data quality and consistency.
• Build useful dashboards and reports.
• Identify opportunities for automation.
• Work with teams to implement process improvements.
• Measure whether improvements are actually delivering results.

The goal: Make Marketing more organised, measurable and efficient. 2. Content Analytics

• Analyse the performance of Lakshya's content across platforms.
• Identify themes, formats and creative approaches that perform well.
• Analyse engagement, reach, watch time, retention, shares and saves.
• Understand differences across audiences, courses and platforms.
• Give the Content team clear insights on what to do more of, less of and differently.
• Build a continuous feedback loop between content performance and content planning.

3. Performance Marketing Analytics

• Analyse Meta, Google, YouTube and other paid campaigns.
• Track CPL, CAC, conversion and other relevant metrics.
• Analyse campaign, audience, creative, course and geography performance.
• Evaluate lead quality , not just lead quantity.
• Identify high- and low-performing campaigns.
• Support budget allocation and campaign optimisation.
• Where possible, connect marketing spend to actual admissions.

4. Funnel & Admissions Analytics

As the data foundation develops:

• Analyse the journey from Lead → Contact → Counselling → Admission .
• Identify where prospects are being lost.
• Analyse conversion by source, course, branch and geography.
• Identify reasons for drop-offs.
• Work with Marketing and Admissions to improve conversion.
• Measure the impact of changes made.

Key Performance Indicators

• Improvement in operational efficiency.
• Reduction in manual reporting and repetitive work.
• Improvement in data accuracy and reporting reliability.
• Adoption of dashboards and standardised reporting.
• Number and impact of process improvements/automations.
• Quality of insights provided to Marketing.
• Improvement in content performance through data-led recommendations.
• Improvement in marketing efficiency and lead quality.
• Improved visibility and conversion across the admissions funnel.

Who We're Looking For

We are looking for someone who is:

• Naturally curious about how things work .
• Comfortable working with numbers and data.
• Good at finding patterns and identifying problems.
• Able to simplify complex information.
• Interested in improving systems rather than simply maintaining them.
• Able to communicate insights clearly to non-technical teams.
• Comfortable working across Marketing, Admissions and other teams.
• Willing to learn and gradually take on broader analytical responsibilities.

Technical Skills

Must have

• Advanced Excel / Google Sheets
• Dashboarding / BI tools such as Power BI, Tableau or Looker Studio
• Strong analytical thinking

Good to have

• Meta / Google Ads analytics
• Automation tools
• AI-assisted analytics

Qualifications

• 4–6 years of experience in Business Analytics, Operations Analytics, Business Intelligence, Process Improvement, Marketing Analytics or related fields.
• Experience working with multiple teams will be an advantage.
• Experience in a high-volume consumer/service environment will be an advantage.

Required Skills

Understanding of Social Media Platforms communication skills Content Analytics math and analytics Understanding of Video Prod. Workflows people management