Marketing Analyst

Gramener; Hyderabad; On-site; INR 500,000 - 800,000; Full time

Job summary

A strategic data consultancy in Hyderabad is seeking a Marketing Analyst to join their team. This role involves analyzing customer data and engagement patterns to generate actionable insights, supporting account-based marketing efforts, and providing data-driven operational support for campaigns. The ideal candidate should possess strong analytical skills, proficiency in tools such as Excel and Power BI, and have a marketing degree or experience in business analysis. This opportunity supports growth in a data-centric environment.

Qualifications

• Understanding of basic analytics offerings.
• Ability to convert data into clear insights and presentations.

Responsibilities

• Analyze customer data, engagement patterns, and campaign performance to generate actionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buying signals.
• Support account-based marketing through customer segmentation and profiling.
• Research industries, competitors, and market trends to produce periodic market intelligence reports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.

Skills

Strong analytical skills

Proficiency in Excel/Google Sheets

Experience with dashboards (Power BI, Looker)

Strong research and synthesis skills

Education

Marketing degree preferred

Business analysis

Market research

Job description

Overview

The Marketing Analyst will support marketing and growth teams by building market intelligence insights, and providing data-driven operational support to campaigns and go-to-market initiatives.

Responsibilities

• Analyze customer data, engagement patterns, and campaign performance to generate actionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buying signals.
• Support account-based marketing through customer segmentation and profiling.
• Research industries, competitors, and market trends to produce periodic market intelligence reports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.

Marketing Analyst

Work Location: Hyderabad

Role Overview

The Marketing Analyst will support marketing and growth teams by building market intelligence insights, and providing data-driven operational support to campaigns and go-to-market initiatives.

Responsibilities

• Analyze customer data, engagement patterns, and campaign performance to generate actionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buying signals.
• Support account-based marketing through customer segmentation and profiling.

Market Intelligence & Required Skills

• Research industries, competitors, and market trends to produce periodic market intelligence reports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.
• Understanding of basics analytics offerings, marketing degree preferred, business analysis, or market research.
• Strong analytical and problem-solving skills.
• Proficiency in Excel/Google Sheets; experience with dashboards (Power BI, Looker) preferred.
• Strong research and synthesis skills (industry reports, press releases, market data).
• Ability to convert data into clear insights and presentations.

About us

We help consult and deliver solutions to organizations where data is at the core of decision making. We undertake strategic data consulting for organizations in laying out the roadmap for data driven decision making, in order to equip organizations to convert data into a strategic differentiator. Through a host of our product and service offerings we analyse and visualize large amounts of data.

To know more about us visit Gramener Website and Gramener Blog.