GN I&E S&P Marketing Analytics

Accenture in India; Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Accenture in India is seeking a Digital Marketing Analytics Specialist to help clients optimize digital performance through data-driven insights. You will evaluate how campaigns and user flows perform across web and mobile platforms, delivering reporting and recommendations to improve conversions and business outcomes for B2B and B2C clients.

The role requires 2–5 years in digital analytics, strong SQL/BigQuery skills, and experience with GA4, Looker Studio/Tableau/Power BI.

Qualifications

• 2–5 years of experience in digital analytics, performance reporting, or marketing insights roles.
• Proficient in SQL/BigQuery.
• Experience with GA4, Looker Studio/Tableau/Power BI, Firebase.
• Proficient in Excel/Google Sheets for data manipulation and reporting.
• Strong ability to translate data into actionable business recommendations.
• Excellent communication skills and experience presenting insights to stakeholders.

Responsibilities

• Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows.
• Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels.
• Identify high-performing content formats and channel strategies based on business goals.
• Benchmark campaign performance against industry trends and competitor activities using secondary research and internal data.
• Conduct strategic analysis to identify opportunities for optimization, growth, and personalization across the user journey.
• Deliver reports and dashboards translating data into actionable insights to drive stakeholder alignment and decisions.
• Monitor KPIs and raise issues related to anomalies, crashes, or unexpected drop-offs.

Skills

Digital analytics

Performance reporting

Marketing insights

SQL / BigQuery

User journey / funnels understanding

Storytelling / stakeholder comms

Tools

Google Analytics GA4

Looker Studio

Tableau

Power BI

Firebase

Excel/Google Sheets

Job description

Accenture | Industry and Enterprise Software and Platforms

Job Title: Digital Marketing Analytics Analyst and Consultant -

Management Level: Level 09 - Consultant / Level 11 - Analyst,

Location: Bangalore / Gurgaon / Hyderabad / Mumbai

Job Summary: We are looking for a detail-oriented and analytical Digital Marketing Analytics Specialist to help clients optimize digital performance through data-driven insights. In this role, you will evaluate how digital marketing efforts, campaigns, and key user flows perform across web and mobile platforms. You’ll deliver reporting and recommendations to improve conversion rates, reduce user drop-offs, and enhance business outcomes for both B2B and B2C clients.

Roles & Responsibilities

• Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows
• Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels
• Identify high-performing content formats, resonating messaging and channel strategies based on business goal metrics
• Assist in benchmarking campaign performance against industry trends and competitor activities using secondary research and internal data
• Conduct strategic analysis to identify opportunities for optimization, growth, and personalization across the user journey.
• Deliver compelling reports and dashboards that translate data into clear, actionable insights using visual storytelling to drive alignment and strategic decision-making across stakeholders
• Monitor business performance metrics (KPIs) and proactively raise issues related to anomalies, crashes, or unexpected drop-offs

Must-have skills

• 2-5 years of experience in digital analytics, performance reporting, or marketing insights roles
• Strong proficiency in SQL/ Big Query
• Preferred experience on tools like Google Analytics (GA4), Looker Studio/Tableau/Power BI, Firebase
• Working knowledge of Excel/Google Sheets for data manipulation and reporting
• Strong understanding of user funnels across both B2B sales cycles and B2C digital journeys
• Ability to translate data into actionable business recommendations
• Strong communication skills and experience presenting insights to stakeholders

Good-to-have skills

• Familiarity with A/B testing, or multi-touch attribution models
• Familiarity with UTM tracking, pixel setup, conversion APIs, and tag management systems.

Additional Information

• This role offers exposure to versatile projects with key G2000 clients.
• Travel may be required based on client engagements.
• Hybrid work model with flexibility based on project needs.
• Opportunities to co-create with leaders and shape innovative solutions leveraging emerging technologies.
• Personalized training modules to develop your strategy & consulting acumen, industry knowledge, and capabilities.

About Our Company | Accenture