Senior Data Analyst | 5 – 7 Years | Chennai | Immediate Joiners

Antal International; Chennai District; On-site; INR 400,000 - 650,000; Full time

Job summary

Antal International in Chennai is seeking a Marketing Analyst to support data-driven decisions by analyzing campaign performance, customer behavior and business trends. The role involves reporting, dashboard creation, marketing analytics, and process automation to improve overall marketing effectiveness and ROI.

The candidate should have a strong background in marketing analytics, SQL and Excel, plus experience with Python/R/SAS and Tableau/Power BI to deliver insights that drive ROI and growth

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Finance or related field.
• Experience in Marketing Analytics or Data Analysis.
• Strong skills in SQL and Excel.
• Experience with Python, R or SAS is preferred.
• Knowledge of data visualization tools like Tableau or Power BI.

Responsibilities

• Analyze marketing campaigns, customer lifecycle, and sales performance.
• Generate reports and dashboards for business insights and decision-making.
• Track and measure channel performance such as email and direct marketing campaigns.
• Monitor customer trends, churn, and campaign effectiveness.
• Support forecasting, customer segmentation, and ROI analysis.
• Automate reporting processes and improve operational efficiency.
• Present analytical insights and recommendations to stakeholders.
• Perform data quality checks and maintain accurate reporting.

Skills

SQL

Excel

Data analysis

Education

Bachelor's degree in Marketing/Statistics/Economics/Finance or related field

Tools

Python

R

SAS

Tableau

Power BI

Job description

Job Summary

We are looking for a Marketing Analyst to support data-driven marketing decisions by analyzing campaign performance, customer behavior, and business trends. The role involves reporting, dashboard creation, marketing analytics, and process automation to improve overall marketing effectiveness and ROI.

Roles & Responsibilities

• Analyze marketing campaigns, customer lifecycle, and sales performance
• Generate reports and dashboards for business insights and decision-making
• Track and measure channel performance such as email and direct marketing campaigns
• Monitor customer trends, churn, and campaign effectiveness
• Support forecasting, customer segmentation, and ROI analysis
• Automate reporting processes and improve operational efficiency
• Present analytical insights and recommendations to stakeholders
• Perform data quality checks and maintain accurate reporting

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Finance, or related field
• Experience in Marketing Analytics or Data Analysis
• Strong skills in SQL and Excel
• Experience with Python, R, or SAS is preferred
• Knowledge of data visualization tools like Tableau or Power BI is a plus
• Strong analytical, problem-solving, and communication skills
• Experience working with large datasets and marketing performance metrics
• Ability to work in a fast-paced environment and manage multiple priorities simultaneously