Senior Marketing Executive

Delhi Public School - India; VIP Area; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A prominent educational institution is seeking a Talent Strategist to drive K-12 student enrollment in the Hyderabad region. The role emphasizes expertise in outdoor advertising and requires a proven ability to lead comprehensive marketing strategies. Responsibilities include managing a multi-channel marketing approach, analyzing campaign performance, and collaborating with various departments to enhance conversion rates. The successful candidate must have 4+ years of marketing experience and a bachelor's degree in a relevant field.

Qualifications

• 4+ years of experience in marketing, with 2+ years focused on K-12 education or service sector.
• Expertise in OOH media buying and placement within the Hyderabad area.
• Proven ability to handle a multi-channel marketing budget and achieve enrollment goals.
• Excellent organizational skills to manage complex projects, vendors, and deadlines.
• Strong communication and presentation skills for management and non‑marketing staff.
• Bachelor’s degree in Marketing, Communications, or related field is required.

Responsibilities

• Plan, budget, and execute outdoor media campaigns to boost student enrollment.
• Develop and implement a multi-channel marketing strategy with clear KPIs.
• Analyze campaign performance using data to optimize strategies for better ROI.
• Collaborate with the Marketing team, Admissions Department, and Management for consistency.
• Manage vendor relationships to ensure timely execution of marketing efforts.
• Select, negotiate with, and manage external agencies and media vendors for timely execution.

Skills

Marketing Strategy Development

Outdoor Advertising (OOH)

Budget Management

Performance Analysis

Communication Skills

Organizational Skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Talent Strategist - Delhi Public School | Pallavi Engineering College | Eco Bharath

This role requires a proven marketing professional to develop, execute, and manage all marketing activities focused on driving K-12 student enrollment across the Hyderabad region. You must have deep expertise in regional outdoor advertising and the ability to lead a cohesive multi-channel strategy while maintaining strong organizational and cross‑functional collaboration skills.

Key Responsibilities

• Outdoor Advertising (OOH) Leadership: Plan, budget, and execute all outdoor media campaigns, including billboards, bus shelters, and local print media, ensuring high visibility and regulatory compliance within the Hyderabad market.
• Strategic Planning: Design and lead a comprehensive, measurable marketing strategy focused on achieving yearly enrollment targets (e.g., 15% growth). This includes setting clear objectives, defining KPIs, and allocating resources effectively across channels.
• Multi‑Channel Execution: Oversee the integration of OOH efforts with digital marketing (SEO, PPC, social media) and localized community engagement initiatives to maximize lead generation and brand presence.
• Performance Analysis: Consistently monitor, analyze, and report on campaign performance, using data and concrete metrics to inform decisions and optimize strategies for greater return on investment (ROI).
• Collaboration and Alignment: Act as the primary liaison between the Marketing team, the Admissions Department, and Senior Management to ensure message consistency and seamless lead‑to‑enrollment conversion.
• Vendor Management: Select, negotiate with, and manage external agencies and media vendors, ensuring timely, high‑quality execution and strict accountability for deliverables.

Required Skills and Experience

• 4+ years of experience in marketing, with at least 2 years focused on the K‑12 education or service sector in Hyderabad or a similar metropolitan region.
• Demonstrated expertise in OOH media buying and placement within the Hyderabad area, with a strong understanding of local regulations and effective positioning.
• Proven ability to develop and manage a multi‑channel marketing budget and track performance against specific enrollment goals.
• Excellent organizational skills; you must manage complex projects, multiple vendors, and competing internal deadlines.
• Strong communication and presentation skills; you must clearly articulate strategies and results to diverse audiences, including management and non‑marketing staff.
• A Bachelor’s degree in Marketing, Communications, or a related field is required.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Education Management

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