Market Research Analyst

Atlanta Systems Pvt. Ltd.; New Delhi; On-site; INR 250,000 - 420,000; Full time

Job summary

Atlanta Systems Pvt. Ltd. in New Delhi seeks a Market Research Analyst to perform primary and secondary market research, analyze trends and competitor activity, and interact with clients to collect feedback and validate information.

The role requires 0–1 year of experience (freshers welcome) and proficiency in MS Office; knowledge of Power BI/Tableau/Google Analytics/SPSS is a plus. This is a full-time opportunity based in Connaught Place, New Delhi.

Qualifications

• Bachelor's/Master's degree in Marketing, Business Administration, Commerce, Economics, or a related field.
• 0–1 year of experience (Freshers with internship experience are welcome).
• Proficiency in MS Office, especially Excel and PowerPoint.
• Knowledge of Power BI, Tableau, Google Analytics, or SPSS will be an added advantage.

Responsibilities

• Conduct primary and secondary market research to gather industry insights.
• Analyze market trends, competitor activities, and customer behavior.
• Connect with clients and customers over calls to conduct research, collect feedback, and validate market information.
• Design and execute surveys and questionnaires.
• Collect, interpret, and present qualitative and quantitative data.
• Prepare research reports, presentations, and actionable business insights.
• Support Sales, Marketing, and Business Development teams with data-driven recommendations.
• Maintain market intelligence databases and monitor industry developments.

Skills

Market Research & Analysis

Data Collection & Interpretation

Competitor & Market Trend Analysis

Client & Customer Interaction

Telephone-Based Market Research

MS Excel

MS PowerPoint

MS Word

Report Preparation

Internet Research

Attention to Detail

Education

Bachelor's/Master's degree in Marketing or related field

Tools

Power BI

Tableau

Google Analytics

SPSS

Job description

Established in 1994, Atlanta Systems Private Limited has been a cornerstone in India's ICT landscape for nearly three decades. As a trusted leader in IoT-GPS Telematics hardware products & solutions, we have delivered over a million connected devices to thousands of users arounds the world, reflecting our unwavering commitment to quality and innovation. Our product range is designed to cater to diverse market needs, making us a preferred partner for our clients and channel partners alike.

Our core strength is rooted in our in-house expertise spanning hardware product conceptualization, design ideation and development, implementation of embedded systems, software development. In addition, we indigenously manufacture our products with the help of a state-of-the-art SMT manufacturing facility, fully equipped with advanced quality control technologies and certified governance practices, ensuring the highest standards of product excellence and innovation.

With a strong commitment to the Make-In-India initiative, we integrate certified governance standards to ensure excellence in every aspect of our operations. Our dedicated team of professionals drives our success, ensuring we remain at the forefront of industry evolution and transformation.

Job Description

Job Description – Market Research Analyst

Company: Atlanta Systems Pvt. Ltd.

Location: Connaught Place, New Delhi

Experience: 0–1 Year (Freshers with relevant internships may apply)

Employment Type: Full-Time

Key Responsibilities

• Conduct primary and secondary market research to gather industry insights.
  
• Analyze market trends, competitor activities, and customer behavior.
  
• Connect with clients and customers over calls to conduct research, collect feedback, and validate market information.
  
• Design and execute surveys and questionnaires.
  
• Collect, interpret, and present qualitative and quantitative data.
  
• Prepare research reports, presentations, and actionable business insights.
  
• Support Sales, Marketing, and Business Development teams with data-driven recommendations.
  
• Maintain market intelligence databases and monitor industry developments.
  

Required Skills

• Market Research & Analysis
  
• Data Collection & Interpretation
  
• Competitor & Market Trend Analysis
  
• Client & Customer Interaction
  
• Telephone-Based Market Research
  
• Advanced MS Excel, MS PowerPoint & MS Word
  
• Report Preparation & Documentation
  
• Internet Research
  
• Strong Analytical & Problem-Solving Skills
  
• Attention to Detail & Time Management
  

Qualifications

• Bachelor's/Master's degree in Marketing, Business Administration, Commerce, Economics, or a related field.
  
• 0–1 year of experience (Freshers with internship experience are welcome).
  
• Proficiency in MS Office, especially Excel and PowerPoint.
  
• Knowledge of Power BI, Tableau, Google Analytics, or SPSS will be an added advantage.