Market Development Specialist

DeHaat; Ahmednagar; On-site; INR 350,000 - 550,000; Full time

Job summary

DeHaat is seeking an energetic Market Development Specialist to drive adoption of DeHaat’s products and digital solutions across the assigned territory. You will engage farmers, retailers, and lead farmers, organize demonstrations, and promote agricultural inputs to expand DeHaat's reach.

The role requires strong communication in Hindi and English, interpersonal skills, and a willingness to learn technology solutions for on-field deployment.

Qualifications

• Bachelor's or Master's in Agriculture or MBA in Agribusiness Management.
• Strong interpersonal skills to handle retailers, dealers and lead farmers.
• Excellent verbal communication in Hindi and English; regional language proficiency is a plus.
• Willingness to learn and implement technology solutions in the field.
• Ability to plan and execute promotional events independently.

Responsibilities

• Meet with farmers regularly to understand their needs and promote DeHaat's input products.
• Build and maintain relationships with retailers, dealers, and lead farmers in the assigned territory.
• Coordinate regularly between farmers and the DeHaat Centres for seamless service delivery.
• Promote and drive sales of agricultural inputs through direct farmer engagement.
• Organize and execute promotional events, farmer meets, product demonstrations, and field days.

Skills

Interpersonal skills

Hindi-English communication

Regional language proficiency

Technology aptitude

Event coordination

Education

Bachelor's / Master's in Agriculture

MBA in Agribusiness Management

Job description

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector.

DeHaat Website: DeHaat, From Seeds to Market | Online marketplace for farmers

Role Overview:

DeHaat is seeking energetic and purpose-driven Market Development Specialists. In this role, you will have exposure in the agri-input value chain, building relationships with stakeholders, organizing demonstration events, and driving adoption of DeHaat’s products and digital solutions across your assigned territory.

Key Responsibilities:

• Meet with farmers regularly to understand their needs and promote DeHaat's input products.
• Build and maintain relationships with retailers, dealers, and lead farmers in the assigned territory
• Coordinate regularly between farmers and the DeHaat Centres for seamless service delivery

Sales & Business Development

• Promote and drive sales of agricultural inputs through direct farmer engagement
• Identify new market opportunities and expand DeHaat's reach in underserved areas
• Achieve monthly liquidation targets for input products at the farmer's level

Event Organization & Promotion

• Organize and execute promotional events, farmer meets, product demonstrations, and field days
• Conduct awareness campaigns on modern farming practices and DeHaat's technology solutions
• Learn and adapt to technology solutions
• Demonstrate technology benefits to farmers and encourage adoption
• Collect field data and provide feedback to improve technology solutions

Reporting & Coordination

• Maintain daily activity reports on farmer meetings, sales, and market insights
• Coordinate on inventory and orders
• Attend regular team meetings and training sessions

Required Qualifications & Skills:

Education

• Currently pursuing or completed: Bachelor's / Master's degree in Agriculture / MBA in Agribusiness Management
• Strong interpersonal skills: Ability to handle retailers, dealers, and lead farmers effectively
• Communication: Excellent verbal communication in Hindi and English; regional language proficiency is a plus
• Technology aptitude: Willingness to learn and implement technology solutions on the field
• Organizational skills: Ability to plan and execute promotional events independently