Market Activation Lead – Digital Transformation - - (BFSI)[Shephali]

Central Business Solutions, Inc; Delhi; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Central Business Solutions, Inc. seeks a Market Activation Lead to drive digital transformation programs in BFSI, leveraging extensive Agile experience and strong stakeholder management across geographies.

You will shape activation strategies and ensure business readiness for large-scale initiatives. Responsibilities include leading activation and wealth workstreams, coordinating with delivery teams, and tracking progress using JIRA and Confluence.

Qualifications

• Extensive experience in digital transformation programs.
• Program management and business readiness activity experience.
• Proven ability to manage stakeholders across multiple geographies.
• Excellent communication skills.
• Experience spanning both market activation and wealth.

Responsibilities

• Lead market activation and business readiness activities for digital transformation programs.
• Apply Agile methodologies to plan and track activation-related deliverables.
• Manage stakeholder engagement across multiple geographies.
• Support delivery across both market activation and wealth-related workstreams; track and report activation progress using JIRA and Confluence.

Skills

Digital transformation

Program management

Stakeholder management

Communication skills

Market activation & wealth

Tools

JIRA

Confluence

Job description

Market Activation Lead – Digital Transformation - - (BFSI)[Shephali]

Role Type: Market Activation

Number of Openings: 1

Total Experience Required: 8–12 years of overall relevant experience.

BFSI Experience (Mandatory): Minimum 5 years of recent BFSI (Banking, Financial Services & Insurance) experience is mandatory.

Location: Open — candidate can be based at any of our India delivery locations, with a preference for Delhi Client, Mumbai, Pune, Hyderabad, Bengaluru, or Chennai.

Engagement Type - Full Time - Permanent

Notice Period: Immediate joiners strongly preferred. Candidates with a notice period of up to 30 days maximum will be considered — this is a firm requirement with no exceptions.

Role Overview

The ideal candidate will possess extensive experience in digital transformation programs, Agile methodologies, stakeholder management, program management, and business readiness activities. This role requires experience across both market activation and wealth.

Key Responsibilities

• Lead market activation and business readiness activities for digital transformation programs
• Apply Agile methodologies to plan and track activation-related deliverables
• Manage stakeholder engagement across multiple geographies
• Support delivery across both market activation and wealth-related workstreamsTrack and report activation progress using tools such as JIRA and Confluence

Required / Must-Have Skills

• Extensive experience in digital transformation programs
• Program management and business readiness activity experience
• Proven ability to manage stakeholders across multiple geographies
• Excellent communication skills
• Experience spanning both market activation and wealth

Preferred / Good-to-Have Skills

• Familiarity with Agile frameworks, JIRA, and Confluence