Director - Title Marketing

JioStar; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

JioStar seeks a senior content marketing leader to drive high-impact campaigns across movies, series and digital formats. You will guide a team of title marketing managers and shape strategies that connect with audiences and influence pop culture.

Expect to work with internal and external partners, including showrunners and producers, to craft culturally relevant campaigns and measure outcomes with data-driven insights.

Qualifications

• Proven track record delivering content marketing excellence and leading a team of managers.
• Ability to forge collaborative relationships internally and externally with content and creative partners.
• Deep passion for movies, web series and diverse content formats, with strong media intuition.
• Experience building impactful, culturally relevant campaigns across AV/trailers, digital, print and social.
• Strong communication skills with executives, showrunners, producers and talent.
• Experience in consumer marketing campaigns for streaming networks or studios.

Skills

Content marketing

Team leadership

Stakeholder management

Media trends

Campaign management

Data-driven marketing

Executive communication

Streaming/entertainment marketing

Agency partnerships

Problem solving

Job description

• You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
• Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
• You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
• You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
• You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
• You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• Experience in building consumer marketing campaigns, preferably at a streaming network or studio
• Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
• Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
• Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.