Marketing Manager

Pidilite Industries Limited; Mumbai; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Pidilite Industries Limited is seeking a dynamic leader to own User Marketing & Influencer Marketing initiatives for specific business categories, driving end-to-end influencer programs, creator partnerships, content creation and MarTech-driven outreach.

You will manage influencer relationships, social handles, short-form video and static content, and work with agencies, category teams and sales to optimize growth, engagement and campaign ROI.

Qualifications

• Experience in influencer marketing, content creation and social media management.
• Strong ability to manage creator partnerships and campaigns.
• Data-driven approach to measure performance and ROI.

Responsibilities

• Develop and execute influencer marketing strategies.
• Identify, onboard and manage influencers/creators.
• Manage user-focused social media handles and content calendars.
• Create engaging short-form video and static content.
• Drive content amplification and performance tracking.
• Leverage MarTech platforms for user engagement and communication.
• Collaborate with agencies, content creators, category and sales teams.
• Use innovative approaches as platform algorithms evolve.

Skills

Influencer Marketing

Content Marketing

Social Media Marketing

Analytics/ROI Tracking

Stakeholder Management

Agency Collaboration

Job description

We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.

Key Responsibilities

• Develop and execute influencer marketing strategies
• Identify, onboard and manage influencers/creators
• Manage user-focused social media handles and content calendars
• Create engaging short-form video and static content
• Drive content amplification and performance tracking
• Leverage MarTech platforms for user engagement and communication
• Collaborate with agencies, content creators, category and sales teams
• Use innovative approaches as platforms algorithms evolve

Ideal Candidate

• 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
• Strong understanding of content creation, creator partnerships, and digital growth
• Data-driven experience of tracking campaign performance and ROI
• Excellent stakeholder and agency management skills