Manager - Marketing, Growth and Business Support

HR Yaar; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

HR Yaar in Mumbai seeks a Senior Marketing Lead to shape strategy, oversee agency partnerships, and coordinate internal teams for campaign execution across channels.

The role focuses on driving customer acquisition, retention and engagement in F&B, hospitality, D2C, e-commerce and consumer brands, while ensuring consistent brand messaging and scalable growth.

Qualifications

• Experience leading marketing strategy and managing agencies.
• Strong experience in F&B, hospitality, D2C, e-commerce, consumer brands, subscriptions or international-market experience.
• Leadership and people management.
• Strong analytical, commercial and communication skills.

Responsibilities

• Develop marketing and growth strategies.
• Plan launch and expansion campaigns.
• Drive customer acquisition, retention and engagement.
• Manage agencies, designers, influencers and freelancers.
• Oversee digital, social media, PR, partnerships and festival campaigns.
• Maintain consistent brand communication.
• Monitor campaign performance and ROI.
• Support market research, partnerships, events and founder-led projects.
• Coordinate teams, priorities and deliverables.

Skills

Leadership

Strategic thinking

Creative thinking

Digital marketing

Campaign management

Brand management

Agency management

Customer acquisition

Customer retention

Communication skills

Job description

Reports to: Founders / Senior Management

Role Purpose

Lead marketing strategy, manage agencies and coordinate internal teams. This role combines strategic planning, campaign execution and business support.

Key Responsibilities

• Develop marketing and growth strategies.
• Plan launch and expansion campaigns.
• Drive customer acquisition, retention and engagement.
• Manage agencies, designers, influencers and freelancers.
• Oversee digital, social media, PR, partnerships and festival campaigns.
• Maintain consistent brand communication.
• Monitor campaign performance and ROI.
• Support market research, partnerships, events and founder-led projects.
• Coordinate teams, priorities and deliverables.
• Strong experience in F&B, hospitality, D2C, e-commerce, consumer brands, subscriptions or international-market experience.
• Leadership and people management.
• Creative and strategic thinking.
• Digital, campaign and brand management.
• Agency management.
• Customer acquisition and retention.
• Strong analytical, commercial and communication skills.
• Presentation, negotiation and problem-solving abilities.
• Ability to manage multiple projects independently.