Manager/ Senior Manager- Influencer Marketing

Swiggy; Bengaluru; On-site; INR 2,400,000 - 3,400,000; Full time

Job summary

Instamart Marketing in Bengaluru is seeking an Influencer Marketing Lead to own and build our influencer program end-to-end, uniting culture, creator relationships and rigorous measurement.

You will lead a small team, partner with creators and agencies, and shape strategy across macro to regional creators, with a focus on scalable, measurable campaigns that drive growth.

Qualifications

• 4–6+ years of professional experience, with substantial direct experience in influencer marketing.
• Experience personally executing multiple end-to-end influencer campaigns.
• Strong knowledge of India's creator landscape across macro, micro and regional creators.
• Deep familiarity with the influencer agency ecosystem.
• Genuine fluency across at least 5–6 social/content platforms and an instinctive understanding of internet and creator culture.
• Strong numerical and analytical ability, with experience measuring and reporting campaign performance.
• A rare balance of creative instinct and analytical rigour.
• The ability to manage several high-speed projects simultaneously.
• Strong communication, negotiation and stakeholder-management skills.
• The confidence and conviction to push back when you believe there is a better way to deliver an outcome.

Responsibilities

• Own Instamart's influencer marketing strategy and roadmap end-to-end.
• Build a differentiated creator ecosystem across macro, micro, emerging and regional creators.
• Identify new creator formats, platforms, trends and cultural opportunities before they become mainstream.
• Develop always-on and campaign-led influencer programs across Instamart's marketing priorities.
• Build the systems, processes and agency ecosystem required to operate influencer marketing at scale.

Skills

Influencer marketing

Campaign execution

Measurement & analytics

Stakeholder management

Negotiation

Creator ecosystem

Cross-functional collaboration

Job description

Instamart Marketing | 4–6+ years experience

Instamart is looking for an Influencer Marketing Lead to own and build our influencer marketing charter. Our ambition is to build one of the strongest and most effective influencer marketing programs in India — combining culture, creativity, creator relationships and rigorous measurement.

About the Role

This is an off-deck influencer marketing charter today, with the potential to evolve into affiliate marketing and social commerce over time. You will be part of the Instamart Marketing team, own the influencer function end-to-end, and have one team member working with you. You will also get exposure to broader marketing initiatives and projects based on business needs.

Responsibilities:-

• Own Instamart's influencer marketing strategy and roadmap end-to-end.
• Build a differentiated creator ecosystem across macro, micro, emerging and regional creators.
• Identify new creator formats, platforms, trends and cultural opportunities before they become mainstream.
• Develop always-on and campaign-led influencer programs across Instamart's marketing priorities.
• Build the systems, processes and agency ecosystem required to operate influencer marketing at scale.

Campaign Execution

• Lead multiple influencer campaigns simultaneously — from brief and creator selection through execution and reporting.
• Work closely with creators and agencies to develop content that feels native to the creator while delivering against the brand objective.
• Own creator shortlisting, commercials, negotiations, content development, approvals and campaign delivery.
• Maintain high standards of execution despite fast timelines and multiple moving pieces.

Measurement & Effectiveness

• Build a strong measurement framework for influencer marketing.
• Track and report metrics including reach, views, engagement, CPV/CPE, creator effectiveness and other relevant business and brand outcomes.
• Use data to continuously improve creator selection, content, investment allocation and campaign performance.
• Build benchmarks and learnings across creators, formats, platforms and campaigns.

Agency & Creator Ecosystem

• Develop strong relationships across India's influencer and creator ecosystem.
• Manage and challenge influencer agencies to deliver better thinking, talent and execution.
• Build direct relationships with high-potential creators and identify emerging talent early.
• Develop a strong understanding of creator commercials and negotiate effectively.

Stakeholder Management

• Partner with brand, category, social, media, business and other cross-functional teams.
• Manage multiple senior stakeholders while protecting the quality and effectiveness of the influencer charter.
• Be comfortable challenging a brief, defending a recommendation and pushing back when required.
• Manage and develop the junior team member supporting the charter.

Qualifications

• 4–6+ years of professional experience, with substantial direct experience in influencer marketing.
• Experience personally executing multiple end-to-end influencer campaigns.
• Strong knowledge of India's creator landscape across macro, micro and regional creators.
• Deep familiarity with the influencer agency ecosystem.
• Genuine fluency across at least 5–6 social/content platforms and an instinctive understanding of internet and creator culture.
• Strong numerical and analytical ability, with experience measuring and reporting campaign performance.
• A rare balance of creative instinct and analytical rigour.
• The ability to manage several high-speed projects simultaneously.
• Strong communication, negotiation and stakeholder-management skills.
• The confidence and conviction to push back when you believe there is a better way to deliver an outcome.

Preferred Skills:-

We’re open to a combination of agency and in-house experience, but we’re particularly interested in candidates who have directly owned influencer marketing within a company. Experience in e-commerce, consumer internet or entertainment is strongly preferred.

Who This Role Is Probably Not For

• Your experience has primarily been in general social media or brand marketing without directly owning influencer campaigns.
• You have mostly managed influencer marketing through agencies without being deeply involved yourself.
• You don’t actively follow creators, emerging platforms and internet culture.
• You’re highly creative but uncomfortable with numbers — or highly analytical without strong creative judgment.
• You prefer highly structured environments with few moving pieces or stakeholders.

What Success Looks Like

Success isn’t simply executing more influencer campaigns. It’s building an influencer marketing engine for Instamart that is culturally relevant, creatively distinctive, measurable and scalable — and ultimately establishing Instamart as one of the brands doing the most interesting and effective creator marketing in India.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"