Manager – Sales (Packaged Drinking Water)

Alcostar Group; Chandigarh; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Alcostar Group is seeking a result‑oriented Sales & Business Development professional to drive the growth of packaged drinking water across Tri-city Chandigarh and Delhi. You will develop distributors, manage key accounts, and lead a field sales team to meet monthly and annual targets.

The role requires 5–8 years in field sales within beverages or FMCG, with strong leadership and negotiation skills. Travel across designated territory is expected, and familiarity with CRM systems is advantageous.

Qualifications

• Graduate in any discipline; an MBA in Sales & Marketing will be preferred.
• 5–8 years of experience in field sales, distribution, and business development.
• Prior experience in packaged drinking water, bottled water, beverages, or FMCG is highly preferred.
• Proven experience in distributor appointment, channel development, and institutional sales.
• Strong understanding of retail distribution, market expansion, and sales territory management.
• Experience in managing sales teams and achieving revenue targets.

Responsibilities

• Develop and execute sales strategies to achieve targets.
• Identify new business opportunities and expand the customer base across markets.
• Drive sales across retail, wholesale, institutional, and corporate channels.
• Develop new territories and strengthen the company's market presence.
• Monitor market demand, competitor activities, pricing, and opportunities.
• Appoint and develop distributors, dealers, wholesalers, and stockists in the territory.
• Build relationships with distributors, retailers, and channel partners.
• Ensure product availability, market coverage, and stock replenishment.
• Monitor distributor performance, sales volumes, and collections.
• Implement trade schemes, promotions, and sales initiatives.
• Develop business with hotels, restaurants, cafés, offices, hospitals, and institutions.
• Negotiate terms with key customers and prepare proposals.
• Lead sales team, set targets, and train on product knowledge and CRM.

Skills

Strong communication

Negotiation

Interpersonal skills

Leadership

Team management

Sales results

CRM proficiency

Education

MBA in Sales & Marketing

Bachelor's degree

Tools

MS Excel

CRM tools

Job description

Location : Tri-city Chandigarh and Delhi

1. Job Purpose

To drive sales growth and market expansion for packaged drinking water by developing an effective distribution network, managing key accounts, building strong customer relationships, and ensuring achievement of sales targets across assigned territories.

2. Key Responsibilities

A. Sales & Business Development

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify new business opportunities and expand the customer base across assigned markets.
• Drive sales of packaged drinking water across retail, wholesale, institutional, and corporate channels.
• Develop new territories and strengthen the company's market presence.
• Monitor market demand, competitor activities, pricing, and emerging business opportunities.

B. Distribution & Channel Management

• Appoint and develop distributors, dealers, wholesalers, and stockists in the assigned territory.
• Build strong relationships with distributors, retailers, and channel partners.
• Ensure product availability, market coverage, and timely replenishment of stock.
• Monitor distributor performance, sales volumes, outstanding payments, and stock movement.
• Ensure effective implementation of trade schemes, promotional offers, and sales initiatives.

C. Institutional & Key Account Sales

• Develop business with hotels, restaurants, cafés, banquet halls, offices, hospitals, educational institutions, event organizers, and corporate clients.
• Identify bulk-sales opportunities for packaged drinking water, including events, conferences, and institutional requirements.
• Negotiate commercial terms, pricing, and supply arrangements with key customers.
• Maintain long-term relationships with existing clients and ensure repeat business.
• Prepare quotations, commercial proposals, and customer-specific sales plans.

D. Team Management & Market Execution

• Lead, guide, and monitor sales executives and field sales representatives.
• Set territory-wise targets and review individual performance.
• Conduct regular market visits with the sales team to improve coverage and productivity.
• Ensure proper implementation of sales plans, merchandising standards, and market activation activities.
• Train team members on product knowledge, sales techniques, negotiation, and customer relationship management.

E. Customer Relationship Management

• Maintain strong relationships with existing customers and business partners.
• Address customer complaints, delivery issues, pricing concerns, and service-related challenges.
• Ensure timely resolution of customer issues and maintain high customer satisfaction.
• Develop customer retention strategies and generate repeat orders.

F. Sales Reporting & Commercial Control

• Prepare daily, weekly, and monthly sales reports.
• Track sales performance against targets, territory-wise growth, and channel-wise contribution.
• Monitor outstanding payments and coordinate with the finance team for timely collections.
• Maintain accurate records of customer visits, orders, sales pipelines, and distributor performance.
• Provide regular market intelligence and sales forecasts to management.

3. Required Qualifications & Experience

• Graduate in any discipline; an MBA in Sales & Marketing will be preferred.
• 5–8 years of experience in field sales, distribution, and business development.
• Prior experience in packaged drinking water, bottled water, beverages, or FMCG is highly preferred.
• Proven experience in distributor appointment, channel development, and institutional sales.
• Strong understanding of retail distribution, market expansion, and sales territory management.
• Experience in managing sales teams and achieving revenue targets.

4. Required Skills & Competencies

• Strong communication, negotiation, and interpersonal skills.
• Excellent customer relationship and business development capabilities.
• Strong market knowledge and distributor management skills.
• Target-oriented approach with a proven ability to achieve sales objectives.
• Leadership, team management, and problem-solving abilities.
• Proficiency in MS Excel, sales reporting, and CRM tools.
• Willingness to travel extensively within the assigned territory.

5. Key Performance Expectations

• Achievement of monthly and annual sales targets.
• Growth in sales volume and revenue.
• Expansion of distributor and retailer networks.
• Increase in institutional and bulk-sales accounts.
• Improvement in market coverage and product availability.
• Timely collection of outstanding payments.
• Customer retention and repeat-order growth.
• Productivity and performance of the sales team.

6. Ideal Candidate Profile

The ideal candidate should be a proactive, commercially driven sales professional with hands‑on experience in building distribution networks, managing retail and institutional customers, and expanding market share in the packaged drinking water or beverage industry. The candidate must have strong market connections, excellent negotiation skills, and the ability to deliver sustainable sales growth.