Manager – Sales & Marketing

Teknic Electric; Mumbai; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

Teknic Electric in Mumbai seeks a seasoned Strategic Sales & Business Development leader to drive growth across India and international markets, focusing on OEMs, machine manufacturers, dealers and industrial customers. You will shape sales strategies, expand markets in Railways, Metro, EV segments, onboard dealers, monitor performance, and lead a regional sales team to achieve targets.

This role requires 12–15 years of experience in electrical, switchgear, or manufacturing sales, with strong

Qualifications

• Educational Qualification: B.E./B.Tech. in Electrical Engineering preferred.
• Alternative: B.Sc. in Electrical Engineering or equivalent may be considered.
• Work Experience: 12 to 15 years in Sales & Marketing in electrical/industrial sectors.
• Industry Exposure: Experience with OEMs, machine manufacturers, dealers and distributors.
• Technical Knowledge: Electrical components, switchgear products and industrial applications.

Responsibilities

• Lead sales and marketing activities for Teknic Electric's product portfolio across India and international markets, drive business growth through OEMs, machine manufacturers, dealers and industrial customers, and ensure achievement of assigned sales targets.
• Develop and implement sales and marketing strategies in line with the company's business objectives.
• Identify new markets, customer segments, OEMs, machine manufacturers and industrial business opportunities.
• Drive Pan-India business development across assigned product categories and territories.
• Develop business opportunities in Railways, Metro, EV and other industrial segments.
• Identify and onboard new dealers and distributors and develop business relationships with existing channel partners.
• Establish and monitor sales targets in consultation with management.
• Track monthly, quarterly and annual sales performance against assigned KRAs.
• Develop territory-wise, product-wise and customer-wise sales plans.
• Monitor sales performance and identify gaps in underperforming regions and product categories.
• Coordinate with regional representatives and marketing engineers to improve sales conversion.
• Develop corrective action plans to achieve business targets.
• Build and maintain strategic relationships with OEMs, dealers, distributors, consultants, panel manufacturers and industrial customers.
• Generate new enquiries through customer visits, networking and market development activities.
• Monitor customer enquiries and ensure timely follow-up and conversion.
• Review quotation status and identify reasons for lost or pending orders.
• Handle key customer negotiations and critical commercial discussions.
• Monitor customer payment commitments and coordinate with the accounts team for timely collections.
• Address customer concerns relating to pricing, delivery, service and product support.
• Lead, guide and coordinate the regional sales and marketing team.
• Allocate territories, customers and business development responsibilities.
• Monitor team performance and provide guidance for achieving assigned targets.
• Conduct regular sales review meetings and follow up on agreed action plans.
• Coordinate with production, planning, quality, dispatch and accounts teams to resolve customer-related issues.
• Ensure effective communication between the sales team, management and internal departments.
• Prepare and review regular sales MIS reports.
• Monitor product-wise, region-wise, dealer-wise and engineer-wise sales performance.
• Prepare monthly, quarterly and annual target versus achievement reports.
• Monitor quotation status, enquiry pipeline and order conversion.
• Analyse year-on-year sales trends and identify business opportunities.
• Present sales performance, market intelligence and corrective action plans to management.
• Strong technical understanding of electrical products and industrial applications.
• Sales planning and business development capabilities.
• Customer relationship and dealer management.
• Commercial negotiation and quotation management.
• Analytical skills and MIS reporting.
• Market intelligence and competitor analysis.
• Team coordination and cross-functional collaboration.
• Target orientation and problem-solving ability.
• Effective communication and presentation skills.
• Educational Qualification: B.E. / B.Tech. in Electrical Engineering preferred. B.Sc. in Electrical Engineering or an equivalent qualification may also be considered.

Skills

Strategic sales

Business development

Channel management

Leadership & team management

Negotiation & quoting

Market intelligence

Education

B.E./B.Tech. Electrical Engineering

B.Sc. Electrical Engineering or equivalent

Job description

Key Responsibilities

To lead sales and marketing activities for Teknic Electric's product portfolio across India and international markets, drive business growth through OEMs, machine manufacturers, dealers and industrial customers, and ensure achievement of assigned sales targets.

The position is responsible for business development, strategic customer relationships, market expansion, sales team coordination, product promotion, technical and commercial support, and effective sales performance monitoring.

A. Strategic Sales & Business Development:

• Develop and implement sales and marketing strategies in line with the company's business objectives.
• Identify new markets, customer segments, OEMs, machine manufacturers and industrial business opportunities.
• Drive Pan-India business development across assigned product categories and territories.
• Develop business opportunities in Railways, Metro, EV and other industrial segments.
• Identify and onboard new dealers and distributors and develop business relationships with existing channel partners.
• Establish and monitor sales targets in consultation with management.
• Track monthly, quarterly and annual sales performance against assigned KRAs.
• Develop territory-wise, product-wise and customer-wise sales plans.
• Monitor sales performance and identify gaps in underperforming regions and product categories.
• Coordinate with regional representatives and marketing engineers to improve sales conversion.
• Develop corrective action plans to achieve business targets.
• Build and maintain strategic relationships with OEMs, dealers, distributors, consultants, panel manufacturers and industrial customers.
• Generate new enquiries through customer visits, networking and market development activities.
• Monitor customer enquiries and ensure timely follow-up and conversion.
• Review quotation status and identify reasons for lost or pending orders.
• Handle key customer negotiations and critical commercial discussions.
• Monitor customer payment commitments and coordinate with the accounts team for timely collections.
• Address customer concerns relating to pricing, delivery, service and product support.

D. Team Management & Coordination

• Lead, guide and coordinate the regional sales and marketing team.
• Allocate territories, customers and business development responsibilities.
• Monitor team performance and provide guidance for achieving assigned targets.
• Conduct regular sales review meetings and follow up on agreed action plans.
• Coordinate with production, planning, quality, dispatch and accounts teams to resolve customer-related issues.
• Ensure effective communication between the sales team, management and internal departments.

E. Sales MIS & Business Reporting

• Prepare and review regular sales MIS reports.
• Monitor product-wise, region-wise, dealer-wise and engineer-wise sales performance.
• Prepare monthly, quarterly and annual target versus achievement reports.
• Monitor quotation status, enquiry pipeline and order conversion.
• Analyse year-on-year sales trends and identify business opportunities.
• Present sales performance, market intelligence and corrective action plans to management.
• Strong technical understanding of electrical products and industrial applications.
• Sales planning and business development capabilities.
• Customer relationship and dealer management.
• Commercial negotiation and quotation management.
• Analytical skills and MIS reporting.
• Market intelligence and competitor analysis.
• Team coordination and cross-functional collaboration.
• Target orientation and problem-solving ability.
• Effective communication and presentation skills.

Educational Qualification:B.E. / B.Tech. in Electrical Engineering preferred. B.Sc. in Electrical Engineering or an equivalent qualification may also be considered.

Work Experience: 12 to 15 years of relevant experience in Sales & Marketing, preferably in the electrical, switchgear, industrial automation or manufacturing industry.

Industry Exposure: Experience in handling industrial electrical products, OEM customers, machine manufacturers, dealers and distributors.

Technical Knowledge: Good understanding of electrical components, switchgear products, electrical assemblies and industrial applications.