Manager - Public Relations

dentsu; Gurugram District; Vor Ort; INR 893.000 - 1.562.000; Vollzeit

Zusammenfassung

Dentsu Creative in Gurugram is seeking an experienced Social Media Manager to lead strategy, content planning, analytics, and graphic design across multiple brands.

The role requires managing calendars, developing engaging content, monitoring performance, and presenting insights to clients and internal teams. This is a full-time permanent position based in Gurugram, with opportunities to shape creative campaigns and drive digital growth.

Qualifikationen

• 5 to 6 years of hands-on experience in social media management.
• Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
• Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
• Strong copywriting, content planning, and creative thinking skills.
• Experience with social media management and analytics tools.
• Ability to manage multiple brands, meet deadlines, and work independently.

Aufgaben

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
• Manage social media calendars, content planning, publishing, and community engagement.
• Stay updated on social media trends, platform updates, topical conversations, and industry news.
• Ensure consistent brand communication and tone of voice across platforms.
• Create social media creatives and content formats using Canva, Photoshop, and Illustrator.
• Coordinate with internal teams and clients for content approvals and execution.
• Monitor and analyze key metrics and prepare monthly performance reports with insights.
• Identify opportunities for topical content and trend-based engagement.
• Develop pitch presentations and new business ideas for client proposals.

Kenntnisse

Social media strategy

Content planning

Analytics

Graphic design

Copywriting

Project management

Communication

Presentation skills

Tools

Canva

Adobe Photoshop

Illustrator

Jobbeschreibung

We are looking for an experienced Social Media Manager with strong knowledge of social media strategy, content planning, analytics, and graphic design. The candidate should be capable of managing multiple brand accounts, developing engaging content, analysing performance, and creating visually appealing creatives aligned, New pitch presentations with brand objectives.

Job Description:

Key Roles & Responsibilities:

Social Media Strategy & Management

• 1) Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
• 2) Manage social media calendars, content planning, publishing, and community engagement.
• 3) Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.
• 4) Ensure consistent brand communication and tone of voice across platforms.

Content Development

• 1) Develop creative content ideas, captions, copy, and campaign concepts.
• 2) Plan content formats including static posts, carousels, reels, videos, polls, and infographics.
• 3) Coordinate with internal teams and clients for content approvals and execution.
• 4) Identify opportunities for topical content and trend-based engagement.

Social Media Analytics & Reporting

• 1) Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.
• 2) Prepare monthly performance reports with actionable insights and recommendations.
• 3) Identify high-performing content and optimize the content strategy based on data.
• 4) Track competitor activities, industry benchmarks, and audience behavior.

Graphic Design & Creative Development

• 1) Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.
• 2) Translate content briefs into visually engaging and platform-appropriate designs.
• 3) Maintain brand guidelines, visual consistency, and creative quality.
• 4) Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.

Community Management & Trend Monitoring

• 1) Monitor comments, messages, mentions, and audience conversations.
• 2) Identify emerging trends and relevant opportunities for real-time content.
• 3) Support online reputation management and escalated sensitive issues when required.

Client Coordination & Team Collaboration

• 1) Coordinate with clients and internal teams for briefs, approvals, and campaign execution.
• 2) Manage multiple projects and ensure timely delivery of content and reports.
• 3) Present performance insights, content recommendations, and campaign ideas to stakeholders.

New Business Pitch Presentations

• 1) Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches.
• 2) Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.
• 3) Create engaging presentation slides with relevant graphics, data visualization, and creative references.
• 4) Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.
• 5) Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.

Required Skills & Qualifications

• 1) 5 to 6 years of hands-on experience in social media management.
• 2) Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
• 3) Good knowledge of social media analytics and performance reporting.
• 4) Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
• 5) Strong copywriting, content planning, and creative thinking skills.
• 6) Experience with social media management and analytics tools.
• 7) Ability to manage multiple brands, meet deadlines, and work independently.
• 8) Excellent communication, coordination, and presentation skills.

Preferred Qualifications

• 1) Experience working in a digital marketing agency.
• 2) Knowledge of paid social media campaigns and performance marketing.
• 3) Familiarity with social listening tools and competitor analysis.
• 4) Understanding of AI-assisted content creation and social media optimization.

Location: Gurugram

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work