Manager Product Growth - Beauty & Modern Wellness

Fast&Up India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Fast&Up India is seeking a dynamic Category Marketing / Product Manager to shape growth strategy across the protein supplements and wellness portfolio. You will develop annual growth plans, monitor market trends, and guide product launches with cross-functional teams to deliver revenue and profitability targets.

The role requires 4–5 years in FMCG/health & wellness, strong analytics, and expert Communication skills.

Qualifications

• 4–5 years of experience in FMCG, nutraceuticals, health & wellness, sports nutrition, or D2C brands.
• Strong understanding of consumer behavior, market dynamics, and brand building.
• Proficiency with Excel, PowerPoint and data interpretation tools.

Responsibilities

• Develop category strategy, growth plans, and pricing recommendations.
• Drive product launches and category marketing campaigns across channels.
• Analyze market trends, competitor activity, and ROI of campaigns.
• Partner with cross-functional teams (R&D, Supply Chain, Finance, Sales).
• Own P&L for the product portfolio and manage budgets and A&P spend.
• Create product positioning, messaging, and go-to-market plans.
• Build dashboards, monitor KPIs, and present insights to stakeholders.
• Support demand planning, forecasting, and inventory considerations.
• Lead planning for new product introductions and line extensions.

Skills

Category Marketing

Product Management

Product Marketing

Analytical thinking

Stakeholder management

Excel

PowerPoint

Google Analytics

Data interpretation

Excellent communication

Education

Bachelor's or Master's degree

Tools

Google Analytics

Job description

The role will be responsible for developing specific product strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross functional teams to achieve business objectives.

Key Responsibilities:

Category Strategy & Growth:

• Support development and execution of annual product growth plans.
• Analyze product performance, consumer trends, competitor activities, and market opportunities.
• Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
• Monitor category KPIs including sales, market share, penetration, and profitability.
• Own the P&L for the assigned product category/portfolio - revenue, gross margin, contribution margin, and profitability.
• Build and manage annual budgets, including marketing spend, trade spend, and A&P allocation against ROI targets.
• Set and monitor pricing strategy, discounting, and promotional investment to protect margin while driving volume.
• Track cost inputs (COGS, packaging, freight) and work with Supply Chain/Finance to manage cost-to-serve and margin leakage.
• Deliver monthly/quarterly P&L reviews with variance analysis (budget vs. actual) and corrective action plans.
• Make trade-off decisions (e.g., innovation investment vs. core portfolio spend) based on ROI and payback analysis.
• Partner with Finance on forecasting, demand planning inputs, and inventory-related financial exposure.
• Assist in planning and execution of new product launches and line extensions.
• Work closely with R&D, Regulatory, Supply Chain, and Sales teams during product development.
• Develop product positioning, pricing recommendations, packaging inputs, and go-to-market plans.
• Existing product revamp and repositioning, if any.
• Manage product lifecycle and recommend portfolio optimization initiatives.
• Conduct consumer research and derive actionable insights.
• Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
• Monitor competitor launches, communication strategies, and pricing movements.
• Translate consumer insights into marketing initiatives and product innovations.

Brand & Campaign Management

• Execute integrated marketing campaigns across digital, marketplace, influencer, CRM, retail, and performance channels.
• Develop compelling product communication and messaging frameworks.
• Collaborate with creative agencies for campaign assets, packaging, and content development.
• Ensure consistency of brand identity and category communication across touchpoints.

Cross-Functional Collaboration

• Partner with Growth, E-commerce, Marketplace, CRM, Sales, and Trade Marketing teams to drive product growth objectives.
• Coordinate with Supply Chain and Demand Planning teams for product availability and launch readiness.
• Support sales teams with product training, launch toolkits, and presentations.

Performance Tracking & Analytics

• Monitor campaign effectiveness and ROI.
• Develop product dashboards and performance reports.
• Analyze sales data, customer feedback, and channel performance to drive optimization.
• Present recommendations to stakeholders based on business insights.

Experience Needed (Professional): 4yrs - 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.

Qualification: Bachelors and/or Masters Graduation

Skills:

• Experience in Category Marketing, Product Management, Product Marketing
• Strong analytical and problem-solving capabilities.
• Excellent communication and stakeholder management skills.
• Proficiency in Excel, PowerPoint, Google Analytics, and data interpretation tools.