Manager - Media Planning (Digital)

Dentsu India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Dentsu India is seeking a Manager – Biddable/Digital Planning to lead digital media planning and campaign execution for a key client, focusing on biddable and digital planning across multiple platforms. This onsite role is based at Turbhe, Navi Mumbai, with Indian Time Shift requirements.

You will manage campaigns, leverage tools like Google Ads, Meta Ads, DV360, and Comscore, and drive data-driven recommendations. Strong client handling and storytelling skills are essential for success.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising, Mass Communication or related fields.
• 3–6 years of agency experience in digital marketing or media.
• Strong onsite capability at Turbhe, Navi Mumbai (Indian Time Shift).
• Strong expertise in Google Ads & Meta Ads.
• Experience with OTT, Display and Biddable Media.
• Knowledge of Comscore and digital media measurement.
• Excellent analytical, planning and Excel skills.
• Strong communication and stakeholder management.
• Ability to work independently in a fast-paced client environment.

Responsibilities

• Proven experience in a similar role within the media/advertising industry.
• Lead media planning across offline (preferred) and digital platforms.
• Develop strategic plans leveraging the media landscape to grow client business.
• Manage and grow client relationships and lead diverse teams.
• Deliver persuasive presentations and storytelling to clients and leadership.

Skills

Digital media planning

Client relationship management

Data analysis

Presentation & storytelling

Education

Bachelor’s / Master’s degree in Marketing, Advertising, Mass Communication

Tools

Google Ads

Meta Ads

DV360

Google Analytics

Facebook Business Manager

Comscore

LinkedIn Ads

Search Ads 360

Ad Verification Tools

Job description

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and last- ing change.

Learn more at:

careers

Role summary:

Job Title: Manager - Media Planning (Biddable + Digital Media Planning)

Location: Turbhe, Navi Mumbai – Onsite at Client Office (Indian Time Shift).

Role Overview

Dentsu is looking for a Manager – Biddable/Digital Planning to manage digital media planning and campaign execution for a key client. The role will focus on biddable and digital media planning across multiple platforms.

Key Responsibilities

• Proven experience in a similar role within the media/advertising industry.
• Strong track record of media planning across both offline(preferable) and digital platforms.
• Comprehensive knowledge of the media landscape and the ability to leverage this in strategic planning.
• Demonstrated ability to manage and grow client relationships.
• Experience leading and developing diverse business teams.
• Excellent communication and presentation skills, with a knack for storytelling and creating persuasive presentation decks.
• You’re technically focused and have had exposure to media tools, consumer panels & systems
• Exposure to tools and platforms such as – Comscore, GWI, IRS, DV360, Facebook Business Manager, Google Ad words, Meta Ads, Search Ads 360, Google Analytics, Amazon, LinkedIn and Ad Verification Tools.
• Experience across OTT, Display and Biddable Media.
• You possess an ability to analyze data and articulate recommendations based on your findings to your team members and leaders
• You can be innovative and creative, flexible with your thinking and are adaptable to changing situations
• You’re a big picture thinker! Growth and professional development are important to you and your career.

Required Skills & Experience

• Education: Bachelor’s / Master's degree in Marketing, Advertising, Mass Communication, Business, or related fields.
• Experience: 3-6 years of agency experience in digital marketing or media.
• Candidate must be comfortable working onsite at Turbhe, Navi Mumbai (Indian Time Shift).
• Strong expertise in Google Ads & Meta Ads.
• Experience across OTT, Display and Biddable Media.
• Knowledge of Comscore and digital media measurement.
• Strong analytical, planning and Excel skills.
• Excellent communication and stakeholder management skills.
• Ability to work independently in a fast-paced client environment.