PG India - Senior Manager- Digital Planning

Publicis Groupe ANZ; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Zenith, Mumbai, is seeking a strategic Senior Manager – Media Planning to lead digital media planning and campaign execution across major platforms. You will spearhead full-funnel strategies, optimize campaigns, and collaborate with strategy, analytics, activation, creative, and client servicing teams to deliver measurable media solutions.

The role requires hands-on experience with Google, Meta, DV360, and Connected TV, plus strong reporting and stakeholder communication skills.

Qualifications

• 4-5 years of relevant experience in Digital Media Planning.
• Strong hands-on knowledge of Google and Meta dashboards.
• Experience in Connected TV (CTV) planning.
• Strong understanding of DV360 planning, execution, measurement, and reporting.
• Strong understanding of Meta planning, measurement, and reporting.
• Good understanding of campaign optimization and performance metrics.
• Knowledge of Brand Lift Study (BLS) and its application in media measurement.
• Experience in developing and executing full-funnel media strategies.
• Strong understanding of digital media metrics, audience planning, targeting, and segmentation.
• Strong stakeholder management, communication, and presentation skills.
• Agency experience preferred.

Responsibilities

• Lead end-to-end digital media planning across platforms such as Google, Meta, DV360, and Connected TV.
• Develop full-funnel media strategies aligned with client objectives and campaign goals.
• Drive audience planning, targeting, segmentation, and media approach across funnel stages.
• Lead end-to-end execution of Meta campaigns across Top, Middle, and Bottom Funnel.
• Plan and execute campaigns across Google, Meta, DV360, and other digital platforms.
• Monitor campaign performance and identify opportunities for optimization and improvement.
• Manage campaign budgets, forecasting, media spends, and performance reporting.
• Develop media plans, campaign reports, presentations, and post-campaign analysis.
• Collaborate with strategy, analytics, activation, creative, and client servicing teams for smooth execution.
• Provide data-driven media recommendations and actionable insights to stakeholders.
• Ensure adoption of platform best practices and evolving digital media trends.
• Support measurement frameworks and evaluate campaign effectiveness against KPIs.
• Manage multiple campaigns and timelines while maintaining quality and delivery standards.

Skills

Google Ads

Meta Ads

DV360

Connected TV

Digital Media Planning

Full-Funnel Planning

Audience Planning

Campaign Optimization

Media Measurement

Reporting

BLS

Performance Marketing

Stakeholder Management

Job description

Company description

Zenith is a leading global media agency under Publicis Groupe, focused on delivering data-driven media strategies and business growth for leading brands. Zenith combines media expertise, technology, data, and consumer insights to create effective communication and investment strategies across channels.

Zenith specializes in media planning and buying, audience strategy, digital media, performance marketing, data & analytics, and integrated media solutions, helping clients maximize the impact of their media investments.

Overview

Job Description – Senior Manager, Media Planning

Location: Mumbai
Experience: 4-5 Years
Function: Media Planning

About the Role

We are looking for a strategic and data-driven Senior Manager – Media Planning to lead digital media planning and campaign execution across key platforms. The ideal candidate should have strong hands-on experience in Google, Meta, DV360, and Connected TV, along with a good understanding of media measurement, optimization, and reporting.

The role will involve developing full-funnel media strategies, managing campaign planning and execution, and working closely with internal teams and clients to deliver effective and measurable media solutions.

Key Responsibilities

• Lead end-to-end digital media planning across platforms such as Google, Meta, DV360, and Connected TV.
• Develop full-funnel media strategies aligned with client business objectives and campaign goals.
• Drive audience planning, targeting, segmentation, and media approach across different funnel stages.
• Lead end-to-end execution of Meta campaigns across Top, Middle, and Bottom Funnel.
• Plan and execute campaigns across Google, Meta, DV360, and other digital platforms.
• Monitor campaign performance and identify opportunities for optimization and performance improvement.
• Manage campaign budgets, forecasting, media spends, and performance reporting.
• Develop media plans, campaign reports, presentations, and post-campaign analysis.
• Work closely with strategy, analytics, activation, creative, and client servicing teams to ensure seamless campaign execution.
• Provide data-driven media recommendations and actionable insights to stakeholders.
• Ensure adoption of platform best practices, new capabilities, and evolving digital media trends.
• Support measurement frameworks and evaluate campaign effectiveness against defined KPIs.
• Manage multiple campaigns and timelines while maintaining quality and delivery standards.

Mandatory Requirements

Candidates must have:

• 4-5 years of relevant experience in Digital Media Planning.
• Strong hands-on knowledge of Google and Meta dashboards.
• Experience in Connected TV (CTV) planning.
• Strong understanding of DV360 planning, execution, measurement, and reporting.
• Strong understanding of Meta planning, measurement, and reporting.
• Good understanding of campaign optimization and performance metrics.
• Knowledge of BLS (Brand Lift Study) and its application in media measurement.
• Experience in developing and executing full-funnel media strategies.
• Strong understanding of digital media metrics, audience planning, targeting, and segmentation.
• Strong stakeholder management, communication, and presentation skills.
• Agency experience preferred.

Key Skills

Google Ads | Meta Ads | DV360 | Connected TV | Digital Media Planning | Full-Funnel Planning | Audience Planning | Campaign Optimization | Media Measurement | Reporting | BLS | Performance Marketing | Stakeholder Management

Preferred Background

• Prior experience in a media agency environment.
• Experience working on large-scale consumer/FMCG brands is preferred.
• Exposure to integrated media planning and cross-channel campaigns will be an added advantage.