Manager - Media Planning

dentsu

Bengaluru

On-site

INR 1,200,000 - 2,200,000

Full time

5 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Carat in Bangalore is seeking an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels.

You will lead audience planning, media buying, budget management, and performance analysis to maximize ROI and campaign impact. Strong stakeholder management and leadership skills are essential.

Qualifications

Bachelors degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
MBA preferred.
3-4 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.
Experience with media agencies, advertising agencies, or large marketing organizations.

Responsibilities

Develop comprehensive media plans aligned with client and business objectives.
Recommend the optimal media mix across Digital, Television, Radio, Print, OOH, and Emerging Media.
Conduct market, audience, and competitor analysis to support planning decisions.
Create media strategies that maximize reach, engagement, and conversions.
Build annual, quarterly, and campaign-specific media plans.
Allocate media budgets effectively across channels and platforms.
Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
Monitor campaign KPIs and track media effectiveness.
Analyze campaign performance and provide actionable recommendations.
Present media strategies, recommendations, and campaign performance reviews.

Skills

Media Planning & Strategy

Audience Research & Insights

Media Buying & Negotiation

Budget Management

Campaign Analytics

Market Research

Performance Reporting

Education

Bachelor’s Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field

MBA

Tools

BARC

TAM/TGI/MRI Data

Google Analytics

Meta Ads Manager

Google Ads

Media Planning Tools

Excel

PowerPoint

Job description

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Position Title

Manager – Media Planning

Location

Bangalore

Reports To

Business Director / Senior Media Planning Manager

Job Summary

We are looking for an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities

Media Strategy & Planning

Develop comprehensive media plans aligned with client and business objectives.
Recommend the optimal media mix across Digital, Television, Radio, Print, OOH, and Emerging Media.
Conduct market, audience, and competitor analysis to support planning decisions.
Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

Build annual, quarterly, and campaign-specific media plans.
Allocate media budgets effectively across channels and platforms.
Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization

Monitor campaign KPIs and track media effectiveness.
Analyze campaign performance and provide actionable recommendations.
Conduct post-campaign evaluations and prepare performance reports.
Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management

Act as the primary point of contact for clients and internal stakeholders.
Present media strategies, recommendations, and campaign performance reviews.
Build strong relationships with media partners and vendors.
Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management

Manage campaign budgets and media spends.
Ensure media plans are delivered within approved budgets.
Negotiate rates and value-added opportunities with media partners.
Track billing, reconciliations, and campaign financials.

Team Leadership

Lead and mentor media planners and executives.
Review planning outputs and maintain quality standards.
Support team development and knowledge sharing initiatives.

Required Qualifications

Bachelor’s Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
MBA preferred.
3-4 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.
Experience working with media agencies, advertising agencies, or large marketing organizations.

Required Skills