Group Manager - Media Planning

Dentsuaegis; Bengaluru; On-site; INR 4,500,000 - 6,000,000; Full time

Job summary

Carat in Bangalore is seeking an experienced Group Head - Media Planning (Offline) to lead TV, Print and Radio media strategy for key client accounts. You will develop integrated plans aligned with client objectives, manage end-to-end planning, negotiations, buying and campaign execution.

You'll analyse market trends and audience insights to optimise campaigns, lead senior client discussions, mentor the planning team, and collaborate with Digital, Analytics and Account Management to deliver

Qualifications

• MBA/PGDM in Marketing, Mass Communication or related field preferred.
• 5-8 years of offline media planning experience in a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts in a fast-paced agency environment.

Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, audiences and budgets.
• Manage end-to-end planning, negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery.
• Collaborate with Digital, Buying, Analytics and Account Management to deliver integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Skills

TV/Print/Radio planning

Client management

Team leadership

Strategic thinking

Presentation skills

Education

MBA/PGDM in Marketing

Job description

Job Description: Dentsu is looking for an experienced Group Head - Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Location: Bangalore

Brand: Carat

Time Type: Full time

Contract Type: Permanent