Group Manager - Media Planning

dentsu; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Carat Bangalore is seeking an experienced Group Head – Media Planning (Offline) to lead offline media strategy across TV, Print and Radio for key client accounts. You will manage end-to-end planning, negotiations and campaign execution while mentoring the team and presenting plans to senior stakeholders.

The ideal candidate has MBA/PGDM in Marketing with 5–8 years of offline media planning experience, strong leadership, client servicing and a track record of driving integrated media solutions in

Qualifications

• MBA/PGDM in Marketing or related field required.
• 5–8 years in offline media planning, preferably with a leading agency.
• Strong hands-on experience across TV, Print and Radio.

Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyze market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work with Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Skills

MBA/PGDM in Marketing

TV/Print/Radio expertise

Client management

Team leadership

Strategic thinking

Education

MBA/PGDM in Marketing

Mass Communication

Job description

Job Description

Dentsu is looking for an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Location

Bangalore

Brand

Carat

Time Type

Full time

Contract Type

Permanent