Sr. Manager- I - MARKETING SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a senior Media Planning and Buying professional to shape our advertising strategy across TV, print, digital and experiential programs. You will manage cross-channel campaigns, optimize budgets, and report ROI and KPIs to stakeholders.

The ideal candidate holds an MBA/PG in Media or Marketing with 8+ years of hands-on experience in media planning and buying, and excels in written and verbal communication, as well as presenting compelling rationale to

Qualifications

• MBA or Postgraduate in Media/Marketing with 8+ years of experience in media planning and buying.
• Strong written, verbal, and presentation skills.
• Experience with media planning tools and experiential programs.

Responsibilities

• Understandthe requirement, define clear media objectives in sync with business and campaign objectives.
• Plan, and buy the best media mix for promotions; monitor campaigns across TV, print, outdoor, radio, cinema and digital.
• Regularly-report campaign results and optimize media strategies for varying audiences across channels.

Skills

Media planning

Written communication

Verbal communication

Presentation skills

Media campaigns

Education

MBA/PG in Media or Marketing

Tools

Media planning tools

Job description

• Understandthe requirement, define clear media objectives in sync with the businessand campaign objectives
• Determine,plan, and buy the best and most efficient media mix for promotions
• Monitoronline and offline campaigns (across TV, print, outdoor, radio, cinema anddigital)
• Regularlyreport campaign results
• Optimisemedia strategies for varying audiences across channels
• Keepa tab and review media budgets
• Negotiatewith media channels to close competitive deals to ensure cost efficiencies
• Adeptwith planning media to support new product launches. Identify neweraudiences.
• Buildrelationships with media influencers to promote our brand
• Measureand report performance of all marketing campaigns, and assess ROI and KPIs
• Monitormarket trends, research consumer markets and competitors’ activities
• Overseenew and ongoing marketing and advertising activities

EducationalQualification / Experience

• MBA/PostGraduation in Media/Marketing with 8+ years of experience in MediaPlanning and Buying.

Knowledge& Skills

• Strongexperience in media planning with excellent written, verbal, andpresentation skills
• Abilityto articulate strategy, rationale, and ideas
• Experiencewith media planning and buying tools
• Experienceworking on experiential programs, content creation, and new mediaplatforms preferred
• Digitallyconnected with an insatiable curiosity