Associate Manager, Marketing - R01571047

Brillio 2; Bengaluru; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Brillio seeks an Associate Manager, Marketing to lead and execute technology services marketing initiatives in the Bengaluru area. You will shape brand messaging, manage omnichannel campaigns, and drive lead generation while coordinating with analysts and leadership teams.

The role requires at least five years in technology marketing, with strong analytics, content development, and proficiency in marketing automation and CRM tools.

Qualifications

• At least 5 years of technology marketing experience including services marketing and analyst relations.
• Experience in B2B technology services marketing is preferred.
• Strong analytics and ROI measurement capabilities.

Responsibilities

• Develop and execute a comprehensive services marketing strategy aligned with business objectives.
• Analyze market trends, customer needs, and competitive intelligence to inform initiatives.
• Define value propositions for technology services and tailor messaging to audiences.
• Design and launch omnichannel campaigns to drive leads and conversions.
• Produce marketing content for brochures, websites, case studies and ebooks.
• Establish and maintain an analyst engagement calendar with industry analysts.
• Lead RFIs and secure placement in vendor assessment reports.
• Coordinate with leadership and SMEs to ensure campaign execution and measurement.

Skills

Market & competitive analysis

Brand positioning and messaging

Omnichannel campaign design

Content development for assets

Analyst relations management

Marketing automation tools

CRM (Salesforce)

Website CMS (WordPress/Drupal)

Industry research driven strategy

Education

Master’s degree in Marketing/Business/IT

Certifications: Google Analytics / HubSpot / CMP

Tools

HubSpot

Marketo

Salesforce

WordPress

Drupal

Job description

Associate Manager, Marketing

Brand Marketing, Product Marketing and Branding, Market & Competitive Analysis

Experience Range: With at least 5 years of experience in technology marketing, including significant exposure to services marketing and analyst relations within the IT industry

Key Responsibilities

• 1. Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives
• 2. Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities
• 3. Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences
• 4. Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates
• 5. Produce high-impact marketing content, including brochures, website pages, case studies, and ebooks, targeting specific audience segments
• 6. Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts
• 7. Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports
• 8. Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring, and performance measurement

Required Skills

• 1. Market and competitive analysis for technology services
• 2. Brand positioning and messaging for IT solutions
• 3. Omnichannel campaign design and execution
• 4. Content development for digital and print marketing assets
• 5. Analyst relations management, including RFIs and vendor assessments
• 6. Marketing automation platform proficiency (e.g., HubSpot, Marketo)
• 7. CRM tool expertise (e.g., Salesforce)
• 8. Website content management systems (e.g., WordPress, Drupal)
• 9. Utilization of industry research to inform marketing strategy

Preferred Skills

• 1. B2B technology services marketing experience
• 2. Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau)
• 3. Knowledge of emerging technology trends in IT services
• 4. Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certification)
• 5. Experience leading cross-functional teams for campaign delivery

Desired Qualifications

• 1. Master’s degree in Marketing, Business Administration, or Information Technology
• 2. Relevant certification such as Google Analytics Certification, HubSpot Marketing Certification, or Certified Marketing Professional (CMP)