Associate Manager, Marketing - R01571047

Lever, Inc.; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Brillio in Bengaluru seeks an Associate Manager, Marketing to drive technology services marketing, analyst relations, and content creation. This role leads omnichannel campaigns, crafts tailored messaging, and collaborates with leadership to optimize performance.

The ideal candidate brings 5+ years in tech marketing, strong content creation skills and experience with HubSpot, Marketo, and Salesforce. A Master’s degree and B2B marketing know-how are preferred.

Qualifications

• 5+ years of experience in technology marketing, including services marketing and analyst relations in IT.
• Ability to define and communicate value propositions for technology services.
• Experience designing omnichannel campaigns to drive leads and conversions.
• Proficiency in creating marketing content such as brochures, case studies and ebooks with impact.

Responsibilities

• Develop and execute a comprehensive services marketing strategy aligned with business goals.
• Analyze market trends, customer needs, and competitive intelligence to identify growth opportunities.
• Define messaging tailored to target audiences and maintain brand positioning.
• Design and launch omnichannel campaigns with strategic messaging to drive leads and conversions.
• Produce high-impact marketing content including brochures, website pages and ebooks.
• Establish and manage an analyst engagement calendar and RFIs.
• Coordinate with leaders and experts to ensure effective campaign execution and performance tracking.
• Monitor campaign results and optimize based on metrics and insights.

Skills

Brand Marketing

Product Marketing

Branding

Market Analysis

Education

Master’s degree in Marketing

Tools

HubSpot

Marketo

Salesforce

WordPress

Drupal

Job description

Associate Manager, Marketing

Primary Skills

• Brand Marketing, Product Marketing and Branding, Market & Competitive Analysis

Job requirements

• Experience Range: With at least 5 years of experience in technology marketing, including significant exposure to services marketing and analyst relations within the IT industry Key Responsibilities: 1. Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives 2. Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities 3. Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences 4. Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates 5. Produce high-impact marketing content, including brochures, website pages, case studies, and ebooks, targeting specific audience segments 6. Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts 7. Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports 8. Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring, and performance measurement Required Skills: 1. Market and competitive analysis for technology services 2. Brand positioning and messaging for IT solutions 3. Omnichannel campaign design and execution 4. Content development for digital and print marketing assets 5. Analyst relations management, including RFIs and vendor assessments 6. Marketing automation platform proficiency (e.g., HubSpot, Marketo) 7. CRM tool expertise (e.g., Salesforce) 8. Website content management systems (e.g., WordPress, Drupal) 9. Utilization of industry research to inform marketing strategy Preferred Skills: 1. B2B technology services marketing experience 2. Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau) 3. Knowledge of emerging technology trends in IT services 4. Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certification) 5. Experience leading cross-functional teams for campaign delivery Desired Qualifications: 1. Master’s degree in Marketing, Business Administration, or Information Technology 2. Relevant certification such as Google Analytics Certification, HubSpot Marketing Certification, or Certified Marketing Professional (CMP)