Manager - Marketing - Industrial Product

Shashwath Solution; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Shashwath Solution in Pune is seeking an experienced marketing leader to drive industrial product marketing. You will develop a comprehensive marketing plan, prepare budgets, analyze competitors, and lead brand-building activities while visiting prospects to establish credibility.

The role requires 8–10 years of experience, an MBA preferred, strong English, and a proven ability to manage a team, map competencies, and deliver MIS reports.

Qualifications

• MBA preferred.
• 8–10 years of experience in marketing industrial products.
• Proficiency in English; multilingual is a bonus.
• Strong presentation and communication skills.
• Self-motivated with a result-oriented approach.

Responsibilities

• Prepare marketing plan and strategy to meet company goals.
• Develop a marketing budget aligned with the plan.
• Understand and report on competitor landscape; drive brand-building activities.
• Direct marketing by visiting prospects to market products and build credibility.
• Oversee marketing collaterals: catalogs, presentations, digital content, and white papers.
• Prepare product USPs and differentiators; map team competencies.
• Provide monthly MIS reports and training for the team.

Skills

Marketing

Presentation skills

Team leadership

Communication

Travel willingness

Multi-lingual

Goal oriented

Education

MBA

Any degree

Job description

What we expect you to do :

• Preparing a marketing plan and strategy to meet the company goals
• Preparing a marketing budget to meet the marketing plan
• Understand and report competitor landscape
• Driving brand building activities for the company
• Direct marketing by visiting prospects to market the products and establish company credibility.
• Understanding customer profile and their existing capacity, future plans etc..
• Understanding the customer needs & requirements and position the products
• To overlook marketing collaterals i.e. product catalogs, company & product presentations, preparing content for digital marketing, value proposition presentations, product photos & videos, white papers.
• Preparing product USP's, differentiators w.r.t. competitor products
• Skill and competency mapping for the marketing team
• Performance appraisal for the team and motivate team for better performance
• Prepare and maintain Contracts and NDA
• Monthly MIS reports for the team to be reviewed with management
• Suitable training to be facilitated to team for better performance & growth of the team
• We feel you will fit the role well if you possess the following;
• Any degree. MBA is preferred.
• Proficiency in English (Multi-lingual will be an added advantage)
• About 8 - 10 years of experience in marketing industrial products will be preferred
• Knowledge on industrial product marketing and strategies
• Self-motivated professional with a result-oriented approach
• Good presentation Skills
• Love traveling and meeting customers, brand building & maintaining relationships
• A flair for understanding customer preferences, pain points and pitching in the right way
• Habituated to a disciplined & systematic way of working, preparing well
• Good at handling a team and driving the team for success