Manager - Marketing - Industrial Product

Shashwath Solution; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Shashwath Solution seeks an experienced marketing professional to craft and execute strategies for industrial product marketing. You will lead brand-building initiatives, analyze competitors, and directly engage prospects to establish credibility and drive growth.

The role requires 8–10 years in industrial marketing, MBA preferred, and a willingness to travel for customer meetings to understand needs and present effective value propositions.

Qualifications

• MBA preferred; MBA or similar advanced degree emphasized for strategic marketing leadership.
• 8–10 years of experience in marketing industrial products.
• Knowledge of industrial product marketing and strategies.
• Proficiency in English; multi-lingual not required but valued.
• Strong presentation and communication skills; ability to travel for client meetings.

Responsibilities

• Prepare a marketing plan and strategy to meet company goals.
• Prepare a marketing budget aligned with the plan.
• Understand and report competitor landscape.
• Drive brand building activities for the company.
• Direct marketing by visiting prospects to market products and establish credibility.
• Understand customer profiles and their needs, capacity and future plans.
• Position products to meet customer needs and requirements.

Skills

Marketing strategy

Team leadership

English proficiency

Presentation skills

Travel willingness

Customer relationship management

Education

MBA

Bachelor's degree

Job description

What we expect you to do :

• Preparing a marketing plan and strategy to meet the company goals
• Preparing a marketing budget to meet the marketing plan
• Understand and report competitor landscape
• Driving brand building activities for the company
• Direct marketing by visiting prospects to market the products and establish company credibility.
• Understanding customer profile and their existing capacity, future plans etc..
• Understanding the customer needs & requirements and position the products
• To overlook marketing collaterals i.e. product catalogs, company & product presentations, preparing content for digital marketing, value proposition presentations, product photos & videos, white papers.
• Preparing product USP's, differentiators w.r.t. competitor products
• Skill and competency mapping for the marketing team
• Performance appraisal for the team and motivate team for better performance
• Prepare and maintain Contracts and NDA
• Monthly MIS reports for the team to be reviewed with management
• Suitable training to be facilitated to team for better performance & growth of the team
• We feel you will fit the role well if you possess the following;
• Any degree. MBA is preferred.
• Proficiency in English (Multi-lingual will be an added advantage)
• About 8 - 10 years of experience in marketing industrial products will be preferred
• Knowledge on industrial product marketing and strategies
• Self-motivated professional with a result-oriented approach
• Good presentation Skills
• Love traveling and meeting customers, brand building & maintaining relationships
• A flair for understanding customer preferences, pain points and pitching in the right way
• Habituated to a disciplined & systematic way of working, preparing well
• Good at handling a team and driving the team for success