Manager - Marketing Engineering

Haridwar Portal; India; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading technology firm in India seeks a Marketing Engineering Manager to bridge the gap between engineering and marketing. Responsibilities include developing marketing strategies, conducting product demos, and collaborating with sales teams. Candidates need a B.Tech and 3+ years in marketing or technical sales. Strong communication and analytical skills are essential. This role offers a chance to significantly impact product positioning and drive customer engagement.

Qualifications

• 3+ years of experience in marketing, technical sales, or product marketing.
• Strong ability to translate technical features into customer value propositions.
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Develop and execute technical marketing strategies for product awareness.
• Conduct product demos, technical consultations for clients.
• Work closely with sales teams to support lead generation and proposals.

Skills

Marketing Assets Creation

Product Marketing

Communication Skills

Technical Marketing

Presentation Skills

Customer Engagement

Education

B.Tech (Mechanical / Electrical / Electronics / Civil)

MBA in Marketing

Tools

MS Office

CRM tools

Marketing automation tools

Job description

* Job Details* Key Skills* Recruiter Details* Company Details##### Job DescriptionAs a Marketing Engineering Manager at our company, your role will involve bridging the gap between engineering and marketing by driving product positioning, technical presentations, and market strategy. You will be responsible for developing and executing technical marketing strategies, conducting product demos and presentations, and collaborating with sales teams to support lead generation and customer conversions. Your analytical skills will be crucial in analyzing industry trends, competitor offerings, and customer needs to refine product positioning. Additionally, you will work on creating marketing assets, coordinating with R&D and engineering teams for product updates, and assisting in pricing strategies and go-to-market planning. Representing the company at trade shows, customer meets, and technical seminars will also be part of your responsibilities.Key Responsibilities:- Develop and execute technical marketing strategies for product awareness and market expansion.- Conduct product demos, presentations, and technical consultations for clients.- Work closely with sales teams to support lead generation, proposals, and customer conversions.- Analyze industry trends, competitor offerings, and customer needs to refine product positioning.- Create marketing assets such as brochures, case studies, technical documents, and pitch decks.- Coordinate with R&D and engineering teams for product updates, improvements, and feature communication.- Assist in pricing strategies, market segmentation, and go-to-market planning.- Represent the company at trade shows, customer meets, and technical seminars.Qualifications Required:- B.Tech is mandatory (Mechanical / Electrical / Electronics / Civil as applicable).- MBA in Marketing preferred.- 3+ years of experience in marketing, technical sales, product marketing, or engineering-based business development.- Strong ability to translate technical features into customer value propositions.- Excellent communication, presentation, and analytical skills.- Strong problem-solving approach and customer-first mindset.- Proficiency with MS Office, CRM tools, and marketing automation tools (preferred). As a Marketing Engineering Manager at our company, your role will involve bridging the gap between engineering and marketing by driving product positioning, technical presentations, and market strategy. You will be responsible for developing and executing technical marketing strategies, conducting product demos and presentations, and collaborating with sales teams to support lead generation and customer conversions. Your analytical skills will be crucial in analyzing industry trends, competitor offerings, and customer needs to refine product positioning. Additionally, you will work on creating marketing assets, coordinating with R&D and engineering teams for product updates, and assisting in pricing strategies and go-to-market planning. Representing the company at trade shows, customer meets, and technical seminars will also be part of your responsibilities.Key Responsibilities:- Develop and execute technical marketing strategies for product awareness and market expansion.- Conduct product demos, presentations, and technical consultations for clients.- Work closely with sales teams to support lead generation, proposals, and customer conversions.- Analyze industry trends, competitor offerings, and customer needs to refine product positioning.- Create marketing assets such as brochures, case studies, technical documents, and pitch decks.- Coordinate with R&D and engineering teams for product updates, improvements, and feature communication.- Assist in pricing strategies, market segmentation, and go-to-market planning.- Represent the company at trade shows, customer meets, and technical seminars.Qualifications Required:- B.Tech is mandatory (Mechanical / Electrical / Electronics / Civil as applicable).- MBA in Marketing preferred.- 3+ years of experience in marketing, technical sales, product marketing, or engineering-based business development.- Strong ability to translate technical features into customer value propositions.- Excellent communication, presentation, and analytical skills.- Strong problem-solving approach and customer-first mindset.- Proficiency with MS Office, CRM tools, and marketing automation tools (preferred).Sign-in & see how your skills match this jobSKILLS* Marketing Assets Creation* GotoMarket Planning- Manager - Marketing Engineering* Product Marketing* Engineering* Market Strategy* Customer Engagement* Content Development* Automation Tools* Electronics* Computer Engineering* Communication Skills* Semiconductor Solutions* Product Roadmaps* CrossFunctional Collaboration* AI* Electrical* Semiconductor Devices* Systemlevel Behavior* Product Characterization* Technical Marketing* IT Marketing* Presentation Skills* Content Development* SEO* Digital Marketing* Microsoft PowerPoint* SaaS Marketing* Product Understanding* Consultative selling* Relationship building* Presentations* Communication skills* Negotiation skills* Presentation skills* LinkedIn lead generation* LinkedInbased prospecting* Sales navigator* SaaS product positioning* B2B markets* Endtoend sales cycle* Advanced search filters* Personalized LinkedIn messages* InMails* Product demos* CRM tools* SaaS sales experience* B2B lead generation strategies* CRM systems* Enterpriselevel SaaS sales* Outbound prospecting tools* SaaS metrics* LinkedIn content creation* Product Marketing* Engineering* Market Strategy* Customer Engagement* Content Development* Automation Tools* Electronics* Computer Engineering* Communication Skills* Semiconductor Solutions* Product Roadmaps* CrossFunctional Collaboration* AI* Electrical* Semiconductor Devices* Systemlevel Behavior* Product Characterization* Technical Marketing* IT Marketing* Presentation Skills* Content Development* SEO* Digital Marketing* Microsoft PowerPoint* SaaS Marketing* Product Understanding* Consultative selling* Relationship building* Presentations* Communication skills* Negotiation skills* Presentation skills* LinkedIn lead generation* LinkedInbased prospecting* Sales navigator* SaaS product positioning* B2B markets* Endtoend sales cycle* Advanced search filters* Personalized LinkedIn messages* InMails* Product demos* CRM tools* SaaS sales experience* B2B lead generation strategies* CRM systems* Enterpriselevel SaaS sales* Outbound prospecting tools* SaaS metrics* LinkedIn content creation