Manager -Marketing

Newcentury Trading; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Best in Industry

Job summary

Newcentury Trading in Mumbai seeks a seasoned Marketing Leader to drive strategic planning, brand management, and multi-channel campaigns. You will translate market insights into actionable plans and lead cross-functional teams to deliver high-impact initiatives.

As part of the role, you will own digital marketing, social media, content strategy, and ROI analysis, while managing budgets, vendor negotiations, and stakeholder expectations to strengthen the brand in fashion/retail markets.

Qualifications

• 5+ years of experience in marketing, preferably in fashion or retail.
• Strong knowledge of digital marketing, social media strategies, and brand management.
• Excellent analytical, communication, and project management skills.
• Creative thinker with passion for fashion and market trends.

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand growth and customer engagement.
• Oversee brand positioning and ensure alignment across materials and partners.
• Plan, manage, and execute seasonal and product-specific campaigns across online and offline channels.
• Lead digital marketing strategy including social media, email marketing, SEO, and digital advertising.
• Conduct market research and analyze campaign performance to optimize future efforts.
• Plan and manage the marketing budget and negotiate with vendors/agencies.

Skills

Marketing leadership

Digital marketing

Brand management

Campaign management

Analytics & reporting

Budget management

Team leadership

Market trend analysis

Job description

Role & responsibilities

Strategic Marketing Planning

• Develop and execute a comprehensive marketing strategy to drive brand growth, increase customer engagement.
• Analyse market trends and customer insights to create effective campaigns that resonate with the target audience.

Brand Management

• Oversee brand positioning and ensure all marketing materials align with the brands identity, values, and objectives.
• Manage and strengthen the brands image by collaborating with influencers, designers, and key industry partners.

Campaign Development and Execution

• Plan, manage, and execute seasonal and product-specific campaigns across online and offline channels.
• Coordinate with creative, merchandising, and digital teams to ensure consistent messaging across all platforms.

Digital and Social Media Marketing

• Lead the digital marketing strategy, focusing on social media, email marketing, SEO, and digital advertising.
• Optimize online presence through engaging content, influencer collaborations, and community-building initiatives.

Market Analysis and Reporting

• Conduct market research to identify customer preferences, competitor activities, and industry trends.
• Analyse campaign performance and generate reports to assess effectiveness and optimize future marketing efforts.

Budget Management

• Plan and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Negoti t with vendors and agencies to secure quality services within budget.

Team Leadership

• Manage a team of marketing professionals, providing guidance, setting objectives, and fostering a creative and results-driven environment.
• Collaborate with cross-functional teams to drive project completion and meet overall business objectives.

Key skills:

• 5+ years of experience in marketing, preferably in the fashion or retail industry.
• Strong knowledge of digital marketing, social media strategies, and brand management.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for fashion and a strong understanding of market trends.

Product Concept, Concept to Launch New Product Ideas, Product Road Mapping, Product Management, Product Strategy.

Perks and benefits

• Best in Industry

Email: [e-mail]