Brand Manager - Leasing

Lavish Buildmart; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Lavish Buildmart in Gurugram is seeking a Brand Manager/Sr. Manager to drive brand relationships, feedback collection, and mall performance. You will coordinate with Asset Management, Facility, Engineering, Security, Marketing, Leasing and Finance to ensure timely action and strong occupier experience.

The role focuses on brand satisfaction, retention and cross-functional collaboration to boost footfall and brand visibility within the mall environment.

Qualifications

• 5-10 years mall/brand relations experience.
• Graduate with MBA/PGDM preferred in Marketing/Retail/Business Management.
• Proven ability to manage multi-stakeholder relationships.

Responsibilities

• Ensure 100% coverage of brands with regular visits and meetings with owners/management.
• Coordinate with multiple departments to ensure timely action closure.
• Collect structured brand feedback and log in SFDC.
• Aim for 85%+ brand satisfaction and proactive risk identification.
• Conduct regular mall audits on cleanliness, ambience and signage.
• Identify opportunities to improve footfall and brand visibility.
• Support marketing/events/brand activation initiatives.

Skills

Brand management

Tenant relations

Customer experience

Business development

Cross-functional coordination

Stakeholder engagement

Mall operations

Brand activation

Education

MBA/PGDM in Marketing

MBA/PGDM in Retail

Tools

Salesforce (SFDC)

Job description

Job Description

Designation - Brand Manager/Sr. Manager

Department - Leasing

1. Brand Relationship & Coverage

100% coverage of operational brands/companies; regular visits and meetings with owners/management; maintain strong relationships and engagement with key stakeholders.

2. Brand Feedback & Voice of Customer (VOC)

Collect structured feedback from brands; capture feedback in SFDC; identify recurring issues, suggestions and business concerns; 100% planned feedback coverage.

3. Concern Resolution & TAT

100% concerns logged and assigned to respective departments; 9095% issues resolved within defined TAT; regular follow-up until closure; zero critical issues left unattended.

4. Cross-Functional Coordination

Effective coordination with Asset Management, Facility, Engineering, Security, Housekeeping, Marketing, Leasing, CRM, Finance and other departments; ensure clear ownership and timely action closure.

5. Brand Satisfaction & Retention

Achieve 85%+ brand satisfaction; reduce repeat complaints; identify potential dissatisfaction/exit risks proactively; improve brand retention and overall occupier experience.

6. Mall / Project Experience & Management

Regular project/mall audits covering cleanliness, ambience, parking, security, signage, infrastructure, customer experience and common areas; identify gaps and drive corrective actions.

7. Business & Mall Success Initiatives

Identify opportunities to improve footfall, customer experience, brand visibility and business performance; support marketing/events/brand activation initiatives and contribute to overall mall success.

Qualification:

Graduate in any discipline; MBA/PGDM in Marketing, Retail, Business Management, or related field will be preferred.

Experience:

5-10 years of relevant experience in Mall Management, Retail, Brand Relationship Management, Tenant Relations, Customer Experience, Business Development, Leasing Support, or similar functions.