Manager - Influencer Marketing

River; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

River is a Bengaluru-based design company building multi-utility products. We are seeking a senior professional to lead influencer marketing and content partnerships, shaping River Indie #SUVofScooters campaigns and regional creator ecosystems.

You will manage creator onboarding, negotiations, and content quality, ensuring alignment with brand pillars. Ideal candidates have 4-6 years in influencer marketing or branded content, strong negotiation skills, and a sharp eye for storytelling and

Qualifications

• 4 - 6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships.
• Strong understanding of digital content trends and regional creator ecosystems.
• Ability to evaluate creators, scripts, and storylines for brand fit.
• Good negotiation skills and experience managing large volumes of creators.
• Comfort working with production teams, agencies, and fast-paced marketing environments.
• Sharp eye for content quality, storytelling, and messaging integrity.

Responsibilities

• Build River’s brand integration roadmap across creators, films, digital content, culture, and communities.
• Identify content formats where River can naturally appear (web series, short films, vlogs, podcasts, etc.).
• Develop a consistent messaging framework so every integration reinforces brand pillars.
• Influencer & Creator Ecosystem.
• Evaluate and onboard creators across lifestyle, regional, micro/macro segments.
• Own creator selection, negotiation, briefing, content quality control, and performance review.
• Build long-term creator squads in key markets to drive hyperlocal content.
• Execution & Measurement.
• Draft clear briefs and ensure creators understand brand guidelines.
• Review content before publishing; ensure no misrepresentation of product or brand.
• Track output, ROI, reach, and sentiment; present monthly performance insights.

Skills

Influencer marketing

Content strategy

Branded content

Entertainment partnerships

Negotiation

Production coordination

Content quality

Job description

River is a design company building multi-utility products. Our flagship product River Indie #SUVofScooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success.

We7re a 1000+ team headquartered in Bengaluru a backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture Capital, Mitsui & Co. Ltd, Marubeni Ventures Inc., Lowercarbon Capital, and Maniv Mobility.

Key Responsibilities

• Build River’s brand integration roadmap across creators, films, digital content, culture, and communities
• Identify content formats where River can naturally appear (web series, short films, music videos, vlogs, podcasts, live streams, etc.)
• Develop a consistent messaging framework so every integration reinforces brand pillars
• Influencer & Creator Ecosystem
• Evaluate and onboard creators across lifestyle, regional, micro/macro segments
• Own creator selection, negotiation, briefing, content quality control, and performance review
• Build long-term creator squads in key markets to drive hyperlocal content
• Execution & Measurement
• Draft clear briefs and ensure creators understand brand guidelines
• Review content before publishing; ensure no misrepresentation of product or brand
• Track output, ROI, reach, and sentiment; present monthly performance insights

Ideal Candidate

• 4 - 6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships
• Strong understanding of digital content trends and regional creator ecosystems
• Ability to evaluate creators, scripts, and storylines for brand fit
• Good negotiation skills and experience managing large volumes of creators
• Comfort working with production teams, agencies, and fast-paced marketing environments
• Sharp eye for content quality, storytelling, and messaging integrity