Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

A leading life insurance company is seeking a Campaign Lead for New Customer Acquisition in Mumbai. This role involves managing customer acquisition strategies and operations, leading teams, and optimizing cost efficiencies. The ideal candidate will possess strong analytical and communication skills along with expertise in campaign management and call centre operations. The position requires a proactive approach to improve team coordination and ensure compliance with regulations. This challenging opportunity offers a chance to excel in a rapidly evolving environment.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management or call centre operations preferred.
• Strong coordination, communication, and team management skills.
• Ability to optimise processes, manage costs, and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Excel proficiency

Campaign management

Team management

Communication skills

Team management

Process optimization

Tools

Excel

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operationsand sales support across regions. Lead teams, manage vendors & call centreperformance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate &allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.