Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A prominent insurance firm based in Mumbai seeks a Campaign Lead for New Customer Acquisition. The role involves overseeing customer acquisition strategies, managing campaign operations, and leading teams for optimal vendor & call center performance. Candidates with strong analytical skills, Excel proficiency, and experience in campaign management are preferred. This position offers the opportunity to collaborate with various stakeholders and drive strategic inputs to improve sales efficiency.

Qualifications

• Strong analytical ability and proficiency in Excel are mandatory.
• Experience in campaign management or call center operations is preferred.
• Demonstrated skills in coordination, communication, and team management.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call center productivity and ensure optimum data utilization.

Skills

Analytical skills

Excel proficiency

Team management

Communication skills

Process optimization

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.