Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading insurance firm in Mumbai is seeking a JDCampaign Lead for New Customer Acquisition. The role involves leading campaign operations, managing teams, and ensuring compliance with marketing guidelines. Candidates should have strong analytical skills and excel proficiency, with experience in campaign management or call centre operations preferred. This position will play a key role in optimizing processes and driving efficiencies in customer acquisition strategies.

Qualifications

• Strong analytical ability with a focus on data analysis.
• Proficiency in Excel is required for this role.
• Experience in campaign management or call centre operations is preferred.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilisation.

Skills

Strong analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operationsand sales support across regions. Lead teams, manage vendors & call centreperformance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate &allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.