Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading life insurance provider is seeking a JDCampaign Lead in Mumbai to oversee customer acquisition strategies and campaign operations. The role requires strong analytical skills and proficiency in Excel, along with experience in campaign management or call centre operations. You'll lead a team, manage vendor relationships, and ensure compliance with marketing guidelines. If you have exceptional management skills and a data-driven mindset, this opportunity is tailored for you.

Qualifications

• Strong analytical ability and proficiency in Excel are required.
• Experience in campaign management or call centre operations is preferred.
• Excellent coordination, communication, and team management skills are essential.
• Ability to optimize processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilization.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Input management through PFA and D2FSC; monitor daily run rate and allocation.
• Drive WRP and VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion and issuance metrics.
• Collaborate with internal and external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Tools

Excel

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operationsand sales support across regions. Lead teams, manage vendors & call centreperformance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate &allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.