Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A leading insurance company in Mumbai is seeking a Campaign Lead for New Customer Acquisition. The role involves leading a team, managing campaign operations, and ensuring compliance in customer acquisition strategies. The ideal candidate will have strong analytical skills, excel proficiency, and experience in campaign management. You will be responsible for vendor management, call center productivity, and data governance. This position offers the opportunity to drive efficiency and optimize processes for growth.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Strong coordination, communication & team management skills.
• Ability to optimize processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management for onboarding, billing, and cost control.
• Manage call centre productivity and ensure optimum data utilization.
• Maintain cost per input and acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Monitor daily run rate and allocation.
• Drive product mix, persistency, and conversion metrics.
• Collaborate with stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management

Process optimization

Process optimization

Tools

Excel

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operationsand sales support across regions. Lead teams, manage vendors & call centreperformance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate &allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.