Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading insurance company in India is seeking a JDCampaign Lead for New Customer Acquisition. This role entails developing and executing customer acquisition strategies, overseeing campaign operations, and managing vendor and call center performance. The ideal candidate will have strong analytical skills, Excel proficiency, and experience in campaign management. You will lead a team and collaborate with various stakeholders to ensure compliance and optimize processes.

Qualifications

• Strong analytical ability and proficiency in Excel are mandatory.
• Experience in campaign management or call center operations is preferred.
• Strong coordination, communication, and team management skills are essential.
• Strong coordination, communication and team management capabilities are required.
• Ability to optimize processes, manage costs and drive efficiencies is necessary.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call center productivity and ensure data utilization.
• Drive WRP and VNB achievement across geographies.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical skills

Excel proficiency

Coordination skills

Communication skills

Team management

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.