Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

A leading life insurance company in Mumbai is seeking a Campaign Lead for New Customer Acquisition. In this role, you will oversee the end-to-end acquisition strategy, manage teams, optimize call center performance, and ensure compliance with marketing regulations. Ideal candidates will have strong analytical skills and experience in campaign management. You will collaborate with various stakeholders to drive efficiencies and achieve targets, all while maintaining data governance across campaigns.

Qualifications

• Strong analytical ability and proficiency in Excel are required.
• Experience in campaign management and call centre operations is preferred.
• Strong coordination and team management skills are necessary.
• Ability to optimise processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilisation.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.