Assistant Manager - Growth And Marketing

Swiggy; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Swiggy Instamart in Pune, Maharashtra is seeking a hands-on BTL Marketing professional to lead offline campaigns and growth engines. You will own the end-to-end activation lifecycle, from concept to execution, and collaborate with design teams to ensure brand consistency across touchpoints.

Ideal candidates bring 3–5 years in BTL or experiential marketing, with a proven growth-hacking mindset and a strong network of agencies and fabricators.

Qualifications

• 3–5 years in BTL, Rural Marketing, or Experimental Marketing.
• Proven Growth Hacking in offline channels with measurable results.
• Strong network with BTL agencies and fabricators.
• Marketing knowledge with problem solving, hustle and speed.
• Ability to bridge offline activations to online app conversions.
• Attention to detail and high ownership.

Responsibilities

• BTL Strategy & Framework: design the overarching BTL roadmap for the brand launch.
• Ownership of 'Wacky' Activations: ideation and execution of high-impact stunts.
• Growth Engines on the ground: hyper-local referrals and community sampling programs.
• End-to-End Campaign Management: vendor scouting, negotiation, fabrication, training, auditing.
• Creative Scoping for Offline: design POSM and activation setups for brand consistency.
• Budget & ROI Ownership: manage CPT/CPA with data-backed reporting.
• Field Intelligence: synthesize field feedback for pricing, packaging, and competitors.

Skills

BTL Marketing

Growth Hacking

Vendor Relationships

Offline to Online

Campaign Execution

Job description

Job Description:

Company Description

About Swiggy Instamart:

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.

Job Description

Ways of working: Mandate 3 : Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

Location: Pune, Maharashtra

Roles & Responsibilities:

• BTL Strategy & Framework: Design the overarching BTL roadmap for the brand launch, identifying high-affinity "pockets" where our target audience lives, commutes, and shops.

• Ownership of "Wacky" Activations: Lead the conceptualization and high-stakes execution of "Out-of-the-Box" marketing stunts. You will be expected to turn wild ideas into reality to drive massive top-of-funnel awareness.

• Continuous Growth Through Physical Loops: Move beyond one-off events to create repeatable "Growth Engines" on the ground—such as hyper-local referral hubs, society-level subscription drives, and community-based sampling programs.

• End-to-End Campaign Management: Own the BTL lifecycle from vendor scouting and negotiation to fabrication, promoter training, and post-activation auditing.

• Creative Scoping for Offline: Work closely with design teams to create POSM (Point of Sale Material) and activation setups ensuring the brand aesthetic is maintained across all touchpoints.

• Budget & ROI Ownership: Manage a significant BTL budget, with a ruthless focus on Cost Per Trial (CPT) and Cost Per Acquisition (CPA). You will be responsible for proving the ROI of offline efforts through data-backed reporting.

• Field Intelligence: Build a feedback loop from the ground up. You will synthesize consumer reactions from the field to provide the product and GTM teams with insights on pricing sensitivity, packaging appeal, and competitor moves.

Desired Skills & Experience

• 3-5 years of experience in BTL, Rural Marketing, or Experimental Marketing. Candidates from Telecom, FMCG, or Fintech (Payment Apps) who have managed large-scale ground activations are preferred.

• A proven track record of "Growth Hacking" in the offline world. You should have examples of how you gained massive visibility using unconventional methods rather than just standard billboards.

• Existing relationships with high-quality BTL agencies and fabricators across major urban and semi-urban hubs.

• Strong marketing knowledge with problem solving skills, ability to hustle and get things done in minimum time frames

• Ability to use tools to bridge the gap between offline activations and online app conversions.

• Extreme attention to detail and willingness to roll up your sleeves - high ownership & action bias

Additional Information

NA

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Team: Branding Marketing
• BusinessUnit: Instamart
• Department.: Marketing

Requirements: