Manager – Events & Brand Partnerships

HealthKart; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

TrueBasics is seeking a connector to identify and negotiate brand partnerships, shaping ideas into memorable experiences across fitness, wellness and lifestyle. You will own end-to-end execution from ideation to on-ground delivery, building our presence with strategic collaborations.

The role requires 3–6 years in brand partnerships and experiential marketing, with a proven track record of taking ideas to delivery.

Qualifications

• 3–6 years in brand partnerships, experiential marketing, events and sponsorships, BTL or fitness marketing.
• Background in FMCG, D2C, nutrition, wellness, beauty or lifestyle brands, or in event, activation or marketing agencies.
• Proven record of taking cross-brand partnerships from idea to delivery.

Responsibilities

• Cross-brand partnerships (50%): Identify complementary brands across fitness, wellness, beauty, food, beverage, fashion and lifestyle. Build the pipeline, pitch, negotiate commercials or barter, and deliver collaborations end-to-end.
• Fitness & wellness events (25%): Find and evaluate marathons, cycling, yoga and Pilates communities, wellness festivals and emerging formats on audience fit, reach, cost and impact.
• Experiential & activations (10%): Conceptualise stalls, sampling zones and brand experiences; brief agencies and manage fabrication, inventory, staffing and logistics.
• Project management (10%): Own timelines, budgets and deliverables across agencies and vendors.
• Measurement (5%): Set success metrics upfront and use outcomes to guide future investments.

Skills

Brand partnerships

Event management

Negotiation

Sponsorships

Budget management

Job description

About the role

TrueBasics is looking for a connector who can spot the right brand partners, shape a shared idea and turn it into an experience people remember. You will own the full journey, from ideation and negotiation to on-ground execution, building our presence across fitness, wellness & lifestyle.

What you'll do

• Cross-brand partnerships (50%): Identify complementary brands across fitness, wellness, beauty, food, beverage, fashion and lifestyle. Build the pipeline, pitch, negotiate commercials or barter, and deliver collaborations end-to-end.
• Fitness & wellness events (25%): Find and evaluate marathons, cycling, yoga and Pilates communities, wellness festivals and emerging formats on audience fit, reach, cost and impact.
• Experiential & activations (10%): Conceptualise stalls, sampling zones and brand experiences; brief agencies and manage fabrication, inventory, staffing and logistics.
• Project management (10%): Own timelines, budgets and deliverables across agencies and vendors.
• Measurement (5%): Set success metrics upfront and use outcomes to guide future investments.

What you bring

• 3–6 years in brand partnerships, experiential marketing, events and sponsorships, BTL or fitness marketing.
• Background in FMCG, D2C, nutrition, wellness, beauty or lifestyle brands, or in event, activation or marketing agencies.
• Proven record of taking cross-brand partnerships from idea to delivery.
• Strong negotiation skills across sponsorships, commercials and barter deals.
• Hands-on experience running events and activations and solving problems on the ground.