Senior Brand Manager - Enterprise

Cashfree Payments; Bengaluru; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Cashfree Payments in Bengaluru is looking for an experienced enterprise marketer to own strategy and execution for events aimed at enterprise accounts. This role is crucial in defining how Cashfree engages with high-value clients, ensuring they feel valued beyond their sales representatives.

The ideal candidate has 7 to 10 years of B2B marketing experience, particularly in the fintech or SaaS sectors, and a strong background in managing impactful events. Join us to shape our enterprise marketing journey.

Qualifikationen

• 7 to 10 years in B2B marketing, focusing on enterprise marketing.
• Experience in running flagship events end to end.
• Fintech or B2B SaaS background preferred.

Aufgaben

• Define strategy and execution for enterprise events.
• Build engagement and loyalty layer for enterprise accounts.
• Turn satisfied accounts into advocates through testimonials.

Kenntnisse

B2B marketing

Enterprise field marketing

Account-based marketing (ABM)

Customer marketing

High EQ

Ownership and accountability

Jobbeschreibung

Enterprise marketing at Cashfree sits at the intersection of brand, relationships, and revenue. You will own how we show up in the enterprise market: the events we run, the rooms we get into, the experiences we create for our most valuable accounts, and the pipeline that comes from all of it. You will work directly with the enterprise sales team, not in support of them. The distinction matters.

What you will own:

• Define and own the strategy and execution for all enterprise events: GFF, Cashfree-owned events, CXO roundtables, and sponsored conferences. Every event has either a brand outcome or a pipeline outcome attached to it, no exceptions
• Build the engagement and loyalty layer for our enterprise accounts: high-touch mixers, retreats, VIP experiences, and merchant advocacy programs that deepen trust beyond any individual relationship
• Turn satisfied enterprise accounts into vocal advocates through a structured merchant testimonial and case study pipeline
• Own the enterprise webinar program end to end, from topic selection to lead handoff to sales
• Own the enterprise marketing calendar in lockstep with the sales team
• Set up a functioning enterprise engagement program including account tiering and retention initiatives

Why Cashfree

Cashfree processes over $80Bn in payments annually, trusted by over a million businesses across India. But this role is about a specific part of that story: the enterprise accounts. Names like Navi, Redbus, IRCTC, Meesho, and BigBasket run their payments on Cashfree - businesses that are demanding, high-stakes and don't switch easily once trust is built. This role is a critical one and drives the enterprise marketing charter for the company.

Who you are:

• 7 to 10 years in B2B marketing, with a strong chunk of that in enterprise field marketing, ABM, or customer marketing
• Have run flagship events end to end and can speak to what they generated, not just how they went
• Fintech or B2B SaaS background strongly preferred
• Have worked closely enough with an enterprise sales team that they pull you into account conversations proactively, not just when they need something executed
• High EQ, strong ownership and accountability,
• Comfortable in a room with CXOs and genuinely enjoy being a partner to sales, not just a support function
• The kind of person who makes enterprise accounts feel valued by the company, not just by their salesperson