Manager-Digital Services

Atlas Copco Group; Maharashtra; On-site; INR 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Culture of trust and accountability

Lifelong learning

Career growth

Comprehensive compensation

Health and well-being

Job summary

Atlas Copco Group seeks a Manager-Digital Services to lead strategic digital communications. You will manage Brand Studio's digital marketing and social media services with a focus on data-driven strategies and operational excellence.

This role, based in Pune, India, involves overseeing global social media and digital marketing initiatives to drive B2B lead generation, while mentoring a cross-functional team to innovate and expand digital services.

Qualifications

• 10+ years in digital marketing/social media leadership, with 5+ years managing teams.
• Proven success in scaling Digital marketing services.
• Deep knowledge of GDPR, CCPA, and global data privacy frameworks.

Responsibilities

• Architect data-driven strategies and optimize cross-channel campaigns.
• Design and execute global social media strategies.
• Oversee multi-channel campaigns focusing on B2B lead generation.

Skills

Digital marketing leadership

Social media management

Data analytics

SEO expertise

Marketing automation

Team management

Campaign optimization

Education

Master’s degree in digital marketing, Communications, or MBA

Tools

Sprout Social

Marketo

HubSpot

Google Analytics 4

SEMrush

Ahrefs

Job description

Your role

As a Manager-Digital Services, your mission is to serve as a strategic pillar for Atlas Copco Group's global digital communications, managing Brand Studio's digital marketing and social media services. You will report to the General Manager.

About The Role

You will

• architect data-driven strategies
• optimize cross-channel campaigns
• ensure operational excellence across the team

Social Media Management:

• Design and execute global social media strategies (organic/paid) for customers and internal stakeholders, including content calendars, platform-specific engagement frameworks, and crisis communication protocols.
• Leverage tools like Sprout Social, Sprinklr for sentiment analysis, community moderation, advocacy, and real-time performance tracking.

Digital Marketing Services

• Oversee multi-channel campaigns (PPC, email marketing, remarketing) with a focus on B2B lead generation, conversion optimization, and marketing automation (HubSpot, Marketo).
• Implement ROI measurement frameworks to align campaign outcomes with KPIs such as CAC reduction, CTR improvement, and revenue attribution.

SEO & Emerging Technologies

• Spearhead technical SEO audits, multilingual/local SEO strategies for, and voice search optimization to enhance SERP rankings for our customers globally.
• Integrate AI-driven tools (e.g., content ideation, predictive analytics, automation) to streamline workflows.

Operational Governance & Team management

• Team Management: Lead and mentor a cross-functional team (Social media specialists, Digital marketing specialists, SEO analysts) through Agile workflows, quarterly OKRs, and performance reviews, also responsible for the training and competence development for team members.
• Partner with key global stakeholders and cross-functional teams to identify, evaluate, and prioritize strategic opportunities that drive the growth, innovation, and expansion of digital marketing services.

To succeed, you will need

You have an optimal combination of the below

Education

Master’s degree in digital marketing, Communications, or MBA (or equivalent experience).

Experience

10+ years in digital marketing/social media leadership, with 5+ years managing teams.

Proven success in scaling Digital marketing services.

Technical Expertise

• Deep knowledge of GDPR, CCPA, and global data privacy frameworks, including cookie consent management.
• Proficiency in enterprise social media management platforms: Sprout Social, Hootsuite Enterprise, Brandwatch, Talkwalker, or similar tool.
• Expertise in SEO tools: SEMrush, Ahrefs, Google Search Console, Screaming Frog, and Moz Pro for technical audits, keyword clustering, and multilingual SEO.
• Experience with paid media platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Twitter Ads, including bid optimization and audience segmentation.
• Advanced skills in data analytics tools: Google Analytics 4 (GA4), Tableau, Power BI, and Google Looker Studio for multi-touch attribution, funnel analysis, and predictive modelling.
• Proficiency in marketing automation systems: HubSpot, Marketo, and Salesforce Marketing Cloud for lead nurturing, CRM integration, and lifecycle campaigns

Required Knowledge, Skills, And Abilities

• Ability to interpret multi-touch attribution models, forecast trends, and present insights to key stakeholders.
• Skilled in negotiating priorities between regional marketing teams and Group-level mandates. Adopting emerging technologies (AI, Automation, Data analysis)
• Deep understanding of all things digital.
• A keen eye for style and fast turn-around on tasks with diligence is necessary.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location

This role requires you to work on-site at our office in Pune, India. You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Uniting curious minds

Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.