Manager Digital Marketing, SEO & social media

Drovation Software Solutions; Mumbai; On-site; INR 335,000 - 391,000; Full time

Benefits offered by this job

Fixed Salary: 30,000–35,000 per month

Performance Incentive: Up to 10,000 pm

Job summary

Drovation Software Solutions is seeking a digital marketing professional to manage social media for Dronitech and Robo, execute SEO strategies, and run paid campaigns. The role demands 3–4 years of relevant experience, strong LinkedIn B2B know-how, and hands-on SEO/ads expertise.

Based in Mumbai, you will create engaging content, manage campaigns, analyze performance, and report to leadership. Office-based in Andheri with Monday–Friday office work, half-day WFH on some Saturdays, and other

Qualifications

• 3 to 4 years of relevant experience in Digital Marketing, SEO, Social Media Marketing, or Performance Marketing.
• Proven track record of independently handling business social media accounts.
• Strong knowledge of LinkedIn marketing, B2B lead generation, and social media growth strategies.
• Hands-on experience with SEO, Google Analytics, Google Search Console, and Google Ads.
• Ability to create high-quality social media content, reels, creatives, and campaigns.
• Good written English, communication, presentation, and content-writing skills.
• Proficiency in Canva, Microsoft PowerPoint, Excel, and digital marketing tools.
• Knowledge of WordPress, Adobe Creative Suite, and video editing software will be advantageous.
• Experience marketing technology, robotics, drones, IT, or industrial products is preferred.
• Ability to work independently, manage multiple brands, and meet deadlines.

Responsibilities

• Social Media Management & Brand Building for Dronitech and Robo platforms.
• Develop strategies across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Prepare content calendars, schedules, and posting strategies.
• Create posts, reels, stories, videos, carousels, and promotional content.
• Manage engagement, comments, messages, and community relations.
• Monitor trends, competitors, and opportunities; ensure consistent branding.
• SEO, on-page/off-page/technical optimization, analytics, and audits.
• Plan and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Coordinate with sales for lead tracking and reporting.
• Produce marketing content and visuals using Canva/Adobe CapCut/CapCut.

Skills

Digital Marketing

SEO

Social Media Marketing

B2B Lead Generation

LinkedIn Marketing

Google Ads

Content Creation

Canva

WordPress

Video Editing

Tools

Canva

Adobe Creative Suite

CapCut

WordPress

Google Analytics

Google Search Console

Google Ads

PowerPoint

Excel

Job description

Role & responsibilities

1. Social Media Management & Brand Building

• Independently manage social media accounts for both Dronitech and Robo.
• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Prepare monthly content calendars, campaign schedules, and platform-specific posting strategies.
• Create and publish engaging posts, reels, stories, videos, carousels, and promotional content.
• Develop creative content showcasing company products, drone technologies, robotics solutions, projects, and achievements.
• Handle regular posting, scheduling, audience engagement, comments, messages, and community management.
• Increase organic followers, audience engagement, brand awareness, and relevant business enquiries.
• Manage company leadership's professional social media presence, particularly LinkedIn.
• Monitor competitor activity, industry trends, and emerging social media opportunities.
• Maintain consistent branding, communication style, and visual identity across both brands.

2. SEO & Website Management

• Develop and implement on-page, off-page, and technical SEO strategies.
• Improve website visibility, organic traffic, keyword rankings, and lead generation.
• Conduct keyword research, competitor analysis, and website SEO audits.
• Optimize website pages, blogs, landing pages, and product descriptions.
• Manage Google Search Console, Google Analytics (GA4), and relevant SEO tools.
• Apply modern SEO practices, including AI search visibility, GEO (Generative Engine Optimization), and Answer Engine Optimization (AEO).

3. Digital Advertising & Lead Generation

• Plan, execute, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Generate qualified B2B leads for Robotics, Drone, AI, and Enterprise technology solutions.
• Monitor advertising budgets, cost per lead, conversions, and campaign ROI.
• Develop targeted digital campaigns for product launches, exhibitions, and business development activities.
• Coordinate with the sales team for lead tracking and conversion reporting.

4. Content Creation & Creative Marketing

• Create professional marketing content, social media creatives, presentations, brochures, and promotional materials.
• Develop engaging technical and non-technical content for products, projects, and business achievements.
• Coordinate photography, product demonstrations, video shoots and editing of promotional reels.
• Create content using Canva, Adobe Creative Suite, CapCut, or similar tools.
• Support promotional campaigns, product launches, exhibitions, and corporate events.

5. Marketing Strategy & Reporting

• Prepare weekly and monthly performance reports covering SEO, social media, leads, engagement and advertising campaigns.
• Track follower growth, reach, impressions, engagement rates, website traffic, and lead conversions.
• Develop marketing strategies in coordination with the Company Directors.
• Attend client meetings, exhibitions, product demonstrations, and networking events whenever required.
• Support branding, marketing presentations, and business development initiatives.

Preferred candidate profile

• 3 to 4 years of relevant experience in Digital Marketing, SEO, Social Media Marketing, or Performance Marketing.
• Proven track record of independently handling business social media accounts.
• Strong knowledge of LinkedIn marketing, B2B lead generation, and social media growth strategies.
• Hands-on experience with SEO, Google Analytics, Google Search Console, and Google Ads.
• Ability to create high-quality social media content, reels, creatives, and campaigns.
• Good written English, communication, presentation, and content-writing skills.
• Proficiency in Canva, Microsoft PowerPoint, Excel, and digital marketing tools.
• Knowledge of WordPress, Adobe Creative Suite, and video editing software will be advantageous.
• Experience marketing technology, robotics, drones, IT, or industrial products is preferred.
• Ability to work independently, manage multiple brands, and meet deadlines.

Perks and benefits

Fixed Salary: 30,000 35,000 per month, based on experience and skills.

Performance Incentive: Up to 10,000 per month, based on achievement of agreed marketing and business goals, with eligibility starting after successful completion of 4 months.

Working Schedule

• Office Location: Andheri, Mumbai
• Monday to Friday: Work from Office
• 1st, 3rd & 5th Saturday: Half-day Work from Home
• 2nd & 4th Saturday: Holiday
• Sunday: Weekly Off
• Candidates must be based in Mumbai or willing to relocate before joining.