Manager, CRM & Marketing Technology, GESS - Global Capability Center

Alvarez & Marsal; Gurugram District; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Alvarez & Marsal is seeking a senior leader to drive CRM and Marketing Technologies strategy and roadmap. You will orchestrate projects, align with Marketing, IT and Business Units, and oversee Martech-CRM integrations and data infrastructure.

This role requires 10+ years in marketing tech, strong stakeholder management, and PM/CPM experience. You will report to the CRM and Marketing Technologies Director and shape a high-impact technology agenda.

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field.
• 10+ years managing marketing technology platforms including Martech, CRM, automation and analytics.
• PM and CPM certifications are a plus; strong data-driven decision making.

Responsibilities

• Lead CRM and Martech strategy across the organization.
• Align marketing tech with business goals and roadmaps.
• Coordinate with Marketing, IT and Business Units to execute initiatives.
• Oversee integration of Martech and CRM solutions and data infrastructure.
• Stay ahead of industry trends; recommend new tools to improve efficiency.

Skills

Marketing leadership

Stakeholder management

Data analytics

Project management

Change management

Education

Bachelor's degree in Marketing/Technology/Business Administration

Tools

CRM platforms

MarTech tools

Marketing automation

Analytics tools

Job description

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity - are why our people love working at A&M.

Description

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity - are why our people love working at A&M.

The Team

Alvarez & Marsal (A&M) is seeking an experienced and highly motivated leader to drive the CRM and Marketing Technologies strategy and roadmap. This role will report to the CRM and Marketing Technologies Director and be responsible for orchestrating the implementation of the area’s projects and initiatives.

How You Will Contribute

• Solid understanding of Marketing organizations, processes and operating models


• Strong business acumen and stakeholder management


• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.


• Experience matching business requirements with technical functionalities and capabilities


• Advanced project and change management skills and experience


• Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies


• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives


• Analyse, report and translate marketing data into improvement initiatives


• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution


• Oversee the integration of Martech and CRM solutions


• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness


• Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other Stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field


• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools


• Solid expertise in Project and Product Management – PMP and CPM certifications are a plus


• Change Management processes and models


• Analytical mindset with experience leveraging data to inform strategy and decision-making


• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data


• Negotiation and vendor management


• Well-organized, high attention to detail, deadline oriented


• Strong problem solving and troubleshooting skills


• Excellent verbal and written skills, with the ability to establish credibility and influence clients


• Strong team player, comfortable working in matrix environments

Your journey at A&M

We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each person’s unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top-notch training and on-the-job learning opportunities, you can acquire new skills and advance your career. We prioritize your well-being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high-performing and passionate professionals.