Manager - Category Sell Side

Purplle.com; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Purplle.com is seeking a Category Manager to own revenue, margins, and assortment for a key category in India. You will partner with Marketing, Supply Chain, Finance, and Product to drive content-led campaigns, optimize pricing, and improve product discovery.

You will analyze performance, identify growth opportunities, launches, and ensure availability, working with brand partners to deliver profitable growth.

Qualifications

• 3+ years of experience in category management or related roles.
• Strong sell-side experience with brands/marketplace partners.
• Data-driven with analytical and problem-solving skills.

Responsibilities

• Own revenue and profitability for the assigned category.
• Develop and execute growth plans across revenue, margins, selection and availability.
• Collaborate with Marketing and Creative teams for content-led campaigns and product storytelling.
• Own category assortment and ensure the right mix of brands, products and price points.
• Drive pricing, promotions, and visibility investments to boost sales while protecting margins.
• Work cross-functionally with Marketing, Supply Chain, Finance, Operations and Product to meet category objectives.

Skills

3+ years in category management

Sell-side experience

Data-driven

Job description

Job Description:

Key Responsibilities

• 1. Category Growth & P&L
• Own revenue and profitability for the assigned category.
• Develop and execute category growth plans across revenue, margins, selection and availability.
• Identify growth opportunities across sub-categories, price points and consumer segments.
• Track category performance and take corrective actions based on business metrics.
• 2. Content-Led Category Marketing & Consumer Engagement
• Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.
• Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.
• Leverage consumer insights, category trends, and content performance metrics to enhance engagement, consideration, and category growth.
• 3. Assortment & Selection
• Own category assortment and ensure the right mix of brands, products and price points.
• Identify assortment gaps and whitespace opportunities.
• Drive new launches and ensure adequate availability of high-potential products.
• Analyse consumer demand, competition and market trends to refine category selection.
• 4. Pricing & Promotions
• Drive pricing strategy in line with category objectives and competitive benchmarks.
• Plan and execute promotional initiatives with brands and sellers.
• Optimise discounts, offers and visibility investments to drive incremental sales while protecting margins.
• Monitor competitor pricing, promotions and assortment.
• 5. Seller/Brand Performance
• Track performance of key brands/sellers across revenue, growth, margins, fill rate, availability and conversion.
• Identify underperforming partners and create action plans for improvement.
• Drive partner-led growth initiatives and ensure timely execution.
• 6. Cross-functional Collaboration
• Work closely with Marketing, Supply Chain, Finance, Operations and Product teams to deliver category objectives.
• Partner with marketing teams to drive category and brand campaigns.
• Coordinate with supply teams to improve availability and reduce stock-outs.
• Use data and business insights to influence category decisions.

What We’re Looking For

• 3+ years of experience in Category Management, Seller/Brand Management, Marketplace, E‑commerce or Commercial roles.
• Strong sell-side experience with brands, sellers, distributors or marketplace partners.
• Strong understanding of P&L and category growth levers.
• Data-driven with strong analytical and problem-solving skills.