Manager - Category Merchandising & Growth

Snapmint; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Snapmint is seeking a Manager - Category Merchandising & Growth in Bengaluru to bridge consumer traffic with merchant demand. You will own promotions and develop category-level insights to unlock growth for merchants.

You will translate shopper insights into merchant opportunities, measure impact with data, and collaborate with Account Management, Product, Marketing and Analytics to scale demand across our merchant ecosystem.

Qualifications

• 4-6 years of experience in category management, merchandising, growth, marketplace, D2C or digital commerce.
• Experience in Lifestyle categories such as Fashion, Watches, Beauty, Accessories, Sports, Home or adjacent consumer categories.
• Strong understanding of e-commerce merchandising, consumer behaviour, promotions and demand generation.
• Demonstrated ability to translate consumer insights, traffic and events into commercial outcomes.
• Strong analytical skills and comfort working with data to identify opportunities and measure impact.
• Ability to work cross-functionally with Account Management, Product, Marketing, Analytics and Business teams.
• Strong stakeholder management and influencing skills, with the ability to turn insights into actionable merchant propositions.
• Commercially minded, with an ability to think beyond individual merchants and identify category-level opportunities for growth

Responsibilities

• Drive merchant demand: Identify opportunities to increase traffic, orders and GMV flowing from Snapmint's consumer ecosystem to its merchant partners.
• Build the category lens: Develop category-level views on consumer demand, trends, occasions and propositions that can unlock growth for merchants.
• Translate consumer demand into merchant demand: Use Snapmint's app/web traffic calendar, events, consumer cohorts and merchandising properties to create relevant demand for merchant brands.
• Build merchant propositions: Work closely with internal Account Managers to develop propositions across offers, collections, category moments, launches and event-led campaigns.
• Own merchant merchandising: Determine what categories/merchants to promote, when to promote them, to whom and with what proposition across Snapmint's consumer ecosystem.
• Create category & event playbooks: Translate key shopping occasions and Snapmint events into merchant-specific demand plans, particularly across Lifestyle categories such as Fashion, Watches, Beauty and Accessories.
• Bring category thinking to merchant growth: Equip Account Managers with consumer and category insights to move conversations beyond individual accounts towards category-led demand creation.
• Measure and optimise: Track traffic, referrals, orders, conversion, GMV, AOV and incremental merchant contribution to continuously improve the demand engine

Skills

Category management

Merchandising

Growth

D2C / digital commerce

E-commerce merchandising

Data analytics

Cross-functional collaboration

Stakeholder management

Job description

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India’s most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India’s leading 0% EMI ecommerce app – giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We’re on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we’re building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you’ll fit right in.

Come build Snapmint and help us change how India pays.

The Role

Snapmint operates a consumer-facing shopping proposition alongside a large ecosystem of merchants where Snapmint's EMI proposition is embedded into their websites and apps. We are looking for a Category Merchandising & Growth Manager to build the bridge between these two ecosystems. The core mandate is to use Snapmint's consumer traffic, merchandising and category capabilities to generate incremental demand for its merchant ecosystem — driving more qualified traffic, orders and GMV to merchants through Snapmint.

This role sits at the intersection of category strategy, consumer merchandising, demand generation and merchant growth.

Role Title: Manager - Category Merchandising & Growth

Department: Category

Experience: 4-6

Working Model: Work from Office - 5 Days per Week

Entity: Snapmint Credit Advisory Private Limited

What You Own

• Drive merchant demand: Identify opportunities to increase traffic, orders and GMV flowing from Snapmint's consumer ecosystem to its merchant partners.
• Build the category lens: Develop category-level views on consumer demand, trends, occasions and propositions that can unlock growth for merchants.
• Translate consumer demand into merchant demand: Use Snapmint's app/web traffic calendar, events, consumer cohorts and merchandising properties to create relevant demand for merchant brands.
• Build merchant propositions: Work closely with internal Account Managers to develop propositions across offers, collections, category moments, launches and event-led campaigns.
• Own merchant merchandising: Determine what categories/merchants to promote, when to promote them, to whom and with what proposition across Snapmint's consumer ecosystem.
• Create category & event playbooks: Translate key shopping occasions and Snapmint events into merchant-specific demand plans, particularly across Lifestyle categories such as Fashion, Watches, Beauty and Accessories.
• Bring category thinking to merchant growth: Equip Account Managers with consumer and category insights to move conversations beyond individual accounts towards category-led demand creation.
• Measure and optimise: Track traffic, referrals, orders, conversion, GMV, AOV and incremental merchant contribution to continuously improve the demand engine

What You Bring

• 4-6 years of experience in category management, merchandising, growth, marketplace, D2C or digital commerce.
• Experience in Lifestyle categories such as Fashion, Watches, Beauty, Accessories, Sports, Home or adjacent consumer categories.
• Strong understanding of e-commerce merchandising, consumer behaviour, promotions and demand generation.
• Demonstrated ability to translate consumer insights, traffic and events into commercial outcomes.
• Strong analytical skills and comfort working with data to identify opportunities and measure impact.
• Ability to work cross-functionally with Account Management, Product, Marketing, Analytics and Business teams.
• Strong stakeholder management and influencing skills, with the ability to turn insights into actionable merchant propositions.
• Commercially minded, with an ability to think beyond individual merchants and identify category-level opportunities for growth

Why Snapmint

• Be Part of a 10X–100X Journey - Help build and scale and be part of a high-growth story.
• Raise the Bar - Learn from people who raise the bar.
• Solve Hard Problems - Work on meaningful, high-impact challenges.
• Own the Outcome - Take ownership and make things happen.
• Move Fast, Build Fast - Turn ideas into action, not backlogs.
• Make Real Impact - See your work reach millions of customers.
• Grow with Snapmint - Take on bigger challenges as we scale.

Explore Snapmint

• Meet The Founders - Nalin Agrawal, Anil Gelra, Abhineet Sawa
• Behind the Build: The Snapmint Story - https://www.youtube.com/watch?v=M3vRIxfa7tc
• Business Case Studies - https://www.snapmintbusiness.com/case-studies