Manager - Category

Petfully; Karnataka; On-site; INR 600,000 - 900,000; Full time

Job summary

Supertails is looking for a dynamic growth professional to lead pet food brands across quick commerce and e-commerce platforms, including Blinkit, Zepto, Swiggy Instamart and Amazon.

You will own advertising, listings, inventory, PO management, and collaborate with platform category teams to improve visibility, availability and sales growth in dog and cat food segments.

Qualifications

• Hands-on experience running ads on Amazon and at least one quick commerce platform.
• Comfort with ad and marketplace metrics (ROAS, ACoS, TACoS, CPC, CTR, conversion rate).
• Strong understanding of quick commerce operations: inventory management and catalog management.
• Existing relationships with category/account teams on Blinkit, Zepto, Swiggy Instamart, Amazon or Flipkart would help.
• Bachelor's degree required; MBA or equivalent is a plus but not mandatory.

Responsibilities

• Own growth of pet food brands on quick commerce and e-commerce platforms, including advertising, listings, visibility, inventory and POs.
• Plan, launch, and optimise ads on platforms such as Amazon Ads, Blinkit, Zepto, Swiggy Instamart with keyword selection and bid management.
• Coordinate with warehouse for stock and replenishment; monitor fill rates and pausing ad spend when stock is out.
• Build relationships with category, media and account teams to secure banners, category deals and campaigns.
• Share weekly trackers on GMV, fill rate, PO status, availability and ad spend across platforms.
• Track category performance and translate insights into action for dog/cat food and pet lifestyle categories.
• Support assortment planning and delisting decisions based on sell-through and demand trends.
• Negotiate pricing, trade terms and promotional support with vendors and brands.
• Plan pricing and promotional calendars with marketing; coordinate with supply chain to maintain inventory levels.

Skills

Amazon Ads

Quick commerce platforms

Excel / GSheets

E-commerce operations

Vendor management

AI tools (Claude)

Education

Bachelor's degree

Job description

You will own the growth of pet food brands on quick commerce and e-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Big Basket, First Club, Amazon alongside the Supertails app. This is an end-to-end role covering advertising, listings and visibility, inventory and purchase orders, and working with each platform's category teams to drive visibility, availability and sales growth.

Key Responsibilities

• Grow portfolio brands beyond the Supertails app on Amazon and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), owning listings, price parity, availability, and share of search on each channel
• Plan, launch, and optimise ads on these platforms: Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads, and the in-app ad tools on Blinkit, Zepto, and Swiggy Instamart, including keyword selection, bid and budget management, and daily tracking of ROAS/ACoS
• Allocate ad budgets across channels based on returns, and run regular search-term and campaign audits to cut wasted spend and defend brand keywords
• Own quick commerce operations: receive and track purchase orders, coordinate dispatch and replenishment with the warehouse, and monitor stock and fill rates across warehouses and dark stores by city, pausing or shifting ad spend wherever stock is out
• Build strong working relationships with category, media and account teams on partner platforms to secure banners, category deals, and sampling campaigns
• Share a weekly tracker on GMV, fill rate, PO status, availability, and ad spend across platforms
• Track category performance (sales, margin, inventory health, market share) and translate insights into action. Categories covered will be dog food, cat food and pet lifestyle.
• Support assortment planning — new product launches, expansion, and delisting decisions based on sell-through and demand trends
• Manage day-to-day vendor and brand relationships, including negotiating pricing, trade terms, and promotional support
• Own and operationalise merchandising and retention growth activations such as campaigns and promotions from calendar-based SOPs. Plan and execute pricing and promotional calendars in collaboration with the marketing team.
• Coordinate with supply chain and operations teams to maintain healthy inventory levels and minimize stockouts/overstocking.
• Work with catalog and content teams to ensure product listings are accurate, well-merchandised, and optimized for conversion
• Monitor competitor activity and market trends in the pet food space
• Prepare regular performance reports and business reviews for internal stakeholders and vendor partners
• Drive category monetization through brand partnerships, sponsored placements, and retail media/ad opportunities

What We're Looking For

• Hands-on experience running ads on Amazon and at least one quick commerce platform (Blinkit, Zepto, or Swiggy Instamart): campaign structure, keyword research, bidding, and reading ad reports
• Comfort with ad and marketplace metrics (ROAS, ACoS, TACoS, CPC, CTR, conversion rate, share of search) and how they flow into the P&L
• Strong understanding of quick commerce operations: inventory management, purchase orders, warehouse and dark-store stock tracking, and catalog management
• Existing working relationships with category or account teams at Blinkit, Zepto, Swiggy Instamart, Amazon or Flipkart are a plus
• 1–3 years of experience in category management, e-commerce operations, or a related commercial role
• Strong data skills to take decisions — pro with Excel/GSheets;
• Experience in consumer brands, FMCG, pet care, or food and beverage
• Strong communication, negotiation and coordination skills to work with vendors, sales, marketing, supply chain, and platform account managers
• Organized and comfortable in a fast-paced environment, managing multiple platforms, SKUs, vendors, and timelines at the same time
• Bachelor's degree required; MBA or equivalent is a plus but not mandatory
• Based in Bengaluru and available to work on-site
• Hands-on experience using AI tools such as Claude for day-to-day work (reporting, analysis, content, etc.) is a plus

What Success Looks Like

• Profitable growth on Amazon and quick commerce platforms, with ad spend within target TACoS and positive contribution margin on each channel
• High availability and fill rates on quick commerce platforms, with no ad spend wasted on out-of-stock SKUs
• Growth in revenue and margins in your categories in-line with the platform or greater than the platform
• Strong vendor relationships leading to growth and efficiency outcomes

Company: Supertails

Experience: 1-3 years

Reports To: Category Manager – Pet Food

About the Role

You will own the growth of pet food brands on quick commerce and e-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Big Basket, First Club, Amazon alongside the Supertails app. This is an end-to-end role covering advertising, listings and visibility, inventory and purchase orders, and working with each platform's category teams to drive visibility, availability and sales growth.

Key Responsibilities

• Grow portfolio brands beyond the Supertails app on Amazon and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), owning listings, price parity, availability, and share of search on each channel
• Plan, launch, and optimise ads on these platforms: Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads, and the in-app ad tools on Blinkit, Zepto, and Swiggy Instamart, including keyword selection, bid and budget management, and daily tracking of ROAS/ACoS
• Allocate ad budgets across channels based on returns, and run regular search-term and campaign audits to cut wasted spend and defend brand keywords
• Own quick commerce operations: receive and track purchase orders, coordinate dispatch and replenishment with the warehouse, and monitor stock and fill rates across warehouses and dark stores by city, pausing or shifting ad spend wherever stock is out
• Build strong working relationships with category, media and account teams on partner platforms to secure banners, category deals, and sampling campaigns
• Share a weekly tracker on GMV, fill rate, PO status, availability, and ad spend across platforms
• Track category performance (sales, margin, inventory health, market share) and translate insights into action. Categories covered will be dog food, cat food and pet lifestyle.
• Support assortment planning — new product launches, expansion, and delisting decisions based on sell‑through and demand trends
• Manage day-to-day vendor and brand relationships, including negotiating pricing, trade terms, and promotional support
• Own and operationalise merchandising and retention growth activations such as campaigns and promotions from calendar‑based SOPs. Plan and execute pricing and promotional calendars in collaboration with the marketing team.
• Coordinate with supply chain and operations teams to maintain healthy inventory levels and minimize stockouts/overstocking.
• Work with catalog and content teams to ensure product listings are accurate, well‑merchandised, and optimized for conversion
• Monitor competitor activity and market trends in the pet food space
• Prepare regular performance reports and business reviews for internal stakeholders and vendor partners
• Drive category monetization through brand partnerships, sponsored placements, and retail media/ad opportunities

What We're Looking For

• Hands-on experience running ads on Amazon and at least one quick commerce platform (Blinkit, Zepto, or Swiggy Instamart): campaign structure, keyword research, bidding, and reading ad reports
• Comfort with ad and marketplace metrics (ROAS, ACoS, TACoS, CPC, CTR, conversion rate, share of search) and how they flow into the P&L
• Strong understanding of quick commerce operations: inventory management, purchase orders, warehouse and dark-store stock tracking, and catalog management
• Existing working relationships with category or account teams at Blinkit, Zepto, Swiggy Instamart, Amazon or Flipkart are a plus
• 1–3 years of experience in category management, e-commerce operations, or a related commercial role
• Strong data skills to take decisions — pro with Excel/GSheets;
• Experience in consumer brands, FMCG, pet care, or food and beverage
• Strong communication, negotiation and coordination skills to work with vendors, sales, marketing, supply chain, and platform account managers
• Organized and comfortable in a fast‑paced environment, managing multiple platforms, SKUs, vendors, and timelines at the same time
• Bachelor's degree required; MBA or equivalent is a plus but not mandatory
• Based in Bengaluru and available to work on‑site
• Hands‑on experience using AI tools such as Claude for day‑to‑day work (reporting, analysis, content, etc.) is a plus

What Success Looks Like

• Profitable growth on Amazon and quick commerce platforms, with ad spend within target TACoS and positive contribution margin on each channel
• High availability and fill rates on quick commerce platforms, with no ad spend wasted on out‑of‑stock SKUs
• Growth in revenue and margins in your categories in‑line with the platform or greater than the platform
• Strong vendor relationships leading to growth and efficiency outcomes

Company: Supertails

Experience: 1-3 years

Reports To: Category Manager – Pet Food

About the Role

You will own the growth of pet food brands on quick commerce and e-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Big Basket, First Club, Amazon alongside the Supertails app. This is an end‑to‑end role covering advertising, listings and visibility, inventory and purchase orders, and working with each platform's category teams to drive visibility, availability and sales growth.

Key Responsibilities

• Grow portfolio brands beyond the Supertails app on Amazon and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), owning listings, price parity, availability, and share of search on each channel
• Plan, launch, and optimise ads on these platforms: Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads, and the in‑app ad tools on Blinkit, Zepto, and Swiggy Instamart, including keyword selection, bid and budget management, and daily tracking of ROAS/ACoS
• Allocate ad budgets across channels based on returns, and run regular search‑term and campaign audits to cut wasted spend and defend brand keywords
• Own quick commerce operations: receive and track purchase orders, coordinate dispatch and replenishment with the warehouse, and monitor stock and fill rates across warehouses and dark stores by city, pausing or shifting ad spend wherever stock is out
• Build strong working relationships with category, media and account teams on partner platforms to secure banners, category deals, and sampling campaigns
• Share a weekly tracker on GMV, fill rate, PO status, availability, and ad spend across platforms
• Track category performance (sales, margin, inventory health, market share) and translate insights into action. Categories covered will be dog food, cat food and pet lifestyle.
• Support assortment planning — new product launches, expansion, and delisting decisions based on sell‑through and demand trends
• Manage day‑to‑day vendor and brand relationships, including negotiating pricing, trade terms, and promotional support
• Own and operationalise merchandising and retention growth activations such as campaigns and promotions from calendar‑based SOPs. Plan and execute pricing and promotional calendars in collaboration with the marketing team.
• Coordinate with supply chain and operations teams to maintain healthy inventory levels and minimize stockouts/overstocking.
• Work with catalog and content teams to ensure product listings are accurate, well‑merchandised, and optimized for conversion
• Monitor competitor activity and market trends in the pet food space
• Prepare regular performance reports and business reviews for internal stakeholders and vendor partners
• Drive category monetization through brand partnerships, sponsored placements, and retail media/ad opportunities

What We're Looking For

• Hands‑on experience running ads on Amazon and at least one quick commerce platform (Blinkit, Zepto, or Swiggy Instamart): campaign structure, keyword research, bidding, and reading ad reports
• Comfort with ad and marketplace metrics (ROAS, ACoS, TACoS, CPC, CTR, conversion rate, share of search) and how they flow into the P&L
• Strong understanding of quick commerce operations: inventory management, purchase orders, warehouse and dark‑store stock tracking, and catalog management
• Existing working relationships with category or account teams at Blinkit, Zepto, Swiggy Instamart, Amazon or Flipkart are a plus
• 1–3 years of experience in category management, e‑commerce operations, or a related commercial role
• Strong data skills to take decisions — pro with Excel/GSheets;
• Experience in consumer brands, FMCG, pet care, or food and beverage
• Strong communication, negotiation and coordination skills to work with vendors, sales, marketing, supply chain, and platform account managers
• Organized and comfortable in a fast‑paced environment, managing multiple platforms, SKUs, vendors, and timelines at the same time
• Bachelor's degree required; MBA or equivalent is a plus but not mandatory
• Based in Bengaluru and available to work on‑site
• Hands‑on experience using AI tools such as Claude for day‑to‑day work (reporting, analysis, content, etc.) is a plus

What Success Looks Like

• Profitable growth on Amazon and quick commerce platforms, with ad spend within target TACoS and positive contribution margin on each channel
• High availability and fill rates on quick commerce platforms, with no ad spend wasted on out‑of‑stock SKUs
• Growth in revenue and margins in your categories in‑line with the platform or greater than the platform
• Strong vendor relationships leading to growth and efficiency outcomes

Company: Supertails

Experience: 1-3 years

Reports To: Category Manager – Pet Food